MIAMI, FL – March 14, 2014 – (HISPANICIZE WIRE) – Hispanicize Event today announced that Puerto Rican singer “Sie7e” will perform at the first annual Positive Impact Awards, a national program fully sponsored by 3M that recognizes outstanding Latinos who give back to their community selflessly and in big ways.

Sie7e’s musical style is a fusion of rhythms in which one can find reggae, batucada and bomba. His lyrics are accompanied by social, humor, irony and love. Many describe Sie7e’s music as happy or “Feel Good Music”.

“Sie7e’s intention is to spread positivity and the message of happiness, peace and love through his music. Our awards are about uplifting our Latino community and inspiring others to reach for their dreams by being role models in their communities,” said Hispanicize Event co-founder, Katherine Johnson. “It’s a perfect match.”

“Sie7e’s intention is to spread positivity and the message of happiness, peace and love through his music. Our awards are about uplifting our Latino community and inspiring others to reach for their dreams by being role models in their communities. It’s a perfect match.”

Sie7e found great success in 2011 with “Tengo Tu Love,” the first single from his third album, “Mucha Cosa Buena,” which immediately reached the top of Billboard’s radio and sales charts. It was with this song that he achieved international fame: 30 countries in Latin America and Europe were familiar with his music. During Hispanicize, Sie7e returns with the first single of what will be his fourth production. “So What” is the title of the new song that sounds both retro and modern.

The Positive Impact Awards red carpet will begin at 6:30pm, show time is set for 7p.m on Thursday, April 3rd. Tickets for Hispanicize Event—an event that brings together Latino trendsetters in the fields of music, film, tech, journalism, PR and marketing, and brands—are on sale at www.HispanicizeEvent.com. Hispanicize runs from April 1-4th at the Intercontinental Hotel in downtown Miami. In addition to Sie7e, the awards gala will include several celebrity appearances and will close with a performance by a legendary Latin musician that is to be announced.

Sponsorship and Registration Information
The presenting sponsor and exclusive beauty care sponsor of the event is Procter & Gamble. As of today, other announced sponsors include: 3M, Toyota, Google, McDonald’s, Sherwin-Williams, Crest, Home Depot, Coffee-mate, Burson-Marsteller, Transitions, Fox News Latino, NASDAQ’s GlobeNewswire, Vme TV, Florida Blue, The Zocalo Group, Visit Philadelphia, The Axis Agency, Sensis Agency, Hispanicize Wire, Textter, Balsera Communications, El Sol Newspaper, Latinum Network, BodenPR and many more consumer products, food, fashion and lifestyle, toy and travel brands who will shortly be disclosed. Media partners include Being Latino, NPR’S Latino USA, Latin Heat, Media Moves, PRODU, OVN Latino and iBlog Magazine.

Sponsorship information is available by contacting [email protected] or calling 203.364.4779. To reserve a hotel room visit:

http://www.ihg.com/intercontinental/hotels/gb/en/miami/miaha/hoteldetail?qAdlt=1&qChld=0&qRms=1&qIta=99801505&qGrpCd=SKS&qPSt=0&qSmP=3&qWch=0&qSHp=1&qBrs=6c.hi.ex.rs.ic.cp.in.sb.cw.cv&qSrt=BRAND_SORT&qRpp=25&qRRSrt=rt&qFRA=1&srb_u=1&icdv=99801505

About Hispanicize 2014
Now in its fifth year, Hispanicize 2014 (http://www.HispanicizeEvent.com) (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, technology, film and music.

Co-chaired by award winning journalist Maria Hinojosa of NPR’s Latino USA and Patricia Pineda, Group Vice President of the Hispanic Business Strategy Group of Toyota Motor North America, Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, technology, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.