MIAMI, FL – February 28, 2017 – (HISPANICIZE WIRE) – Marketing and public relations leader Richard Edelman, president and CEO of Edelman, will deliver a keynote address at the Hispanicize CMO Summit of Hispanicize 2017.

As one of the marketing industry’s most respected leaders and head of the world’s largest PR firm, Edelman’s views are keenly followed on both business and macro-economic issues. Under Edelman’s leadership, Edelman has become the world’s largest independently-owned public relations firm with revenues of over $875 million annually, more than 6,000 employees and co-headquarters in New York City and Chicago.

In his keynote, he will discuss the findings of this year’s Trust Barometer study, which explores the opportunities for business to lead and earn trust in an era of populism, the imperatives for leaders and organizations of all kinds to develop a new model of earning trust, the state of Trust among U.S. Hispanics and why a majority of people in the region believe the system is failing them.

Edelman’s presentation will set the tone for a Hispanicize CMO Summit that will feature a full day of sessions with CMOs and senior marketing executives who will speak about a range of issues, case studies, research and fireside chats on many of the most pressing U.S. Hispanic Market industry topics like the Total Market Debate, the Rise of Digital, The State of Multicultural Marketing in 2017, and much more. Joining Edelman as the second keynoter of the summit is also NASA virtual reality pioneer Evelyn Miralles, Principal Engineer and lead VR innovator for NASA’s Virtual Reality Laboratory (VRLab).

In addition to Edelman and Miralles, summit speakers include Niharika Shah, VP Head of Brand Marketing & Advertising, Prudential Financial Inc.; Richard Montanez, Director of multicultural Sales and Marketing – North America, PepsiCo; Alfredo Rodriguez, Vice President of Marketing, DishLATINO; Niharika Shah, VP Head of Brand Marketing & Advertising, Prudential; Nydia Sahagun, Senior Vice President, Segment Marketing, Wells Fargo; Steve Barrett, Editorial Director, PRWeek; Melissa Proctor, Chief Marketing Officer, Atlanta Hawks; Jonathan Guerin, Senior Public Relations Manager, United Airlines; Cid Wilson, President/CEO, Hispanic Association on Corporate Responsibility, among others.

More than 300 are expected to attend the Hispanicize CMO Summit at The Kimpton EPIC Hotel. Access to the Hispanicize CMO Summit is limited exclusively to brands, agencies, research firms and media companies on a first come, first served basis.

To purchase the special Hispanicize CMO Summit only badge ($425), or get the all-inclusive Hispanicize 2017 and CMO Summit badge ($900 badge) visit The Tuesday, April 4th thru April 6th part of Hispanicize 2017 includes the Hispanic Market Industry Showcase of the event and, like, most of Hispanicize 2017 is open to all Hispanicize attendees regardless of industry at the JW Marriott Marquis. To reserve a hotel room visit

Overall, Hispanicize 2017 Week this year will feature more than 200+ speakers in 100+ sessions, workshops, fireside chats and keynotes. Hispanicize 2017 also includes the 2nd annual DiMe Summit, the 4th annual Positive Impact Awards gala and the 3rd annual Tecla Awards. See the official preview video of Hispanicize 2017 here: (See the Hispanicize 2016 recap video here:

About Richard Edelman
Edelman has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 industries around the world.

Richard topped PRWeek’s list of most powerful executives (2013), was recognized as the third highest rated CEO by Glassdoor (2014) and was inducted in the Arthur W. Page Society’s Hall of Fame (2014). He is regarded as an industry thought leader and has posted weekly to his blog since 2004.

Richard is consistently mentioned as one of the top 25 foremost experts on corporate trust. He serves on the Board of Directors of the Ad Council, the Atlantic Council, the Children’s Aid Society and the 9/11 Museum. He is a member of the World Economic Forum and PR Seminar.

Richard has a Bachelor of Arts degree from Harvard College and an M.B.A. from Harvard Business School.

Sponsorship Opportunities

Sponsorship information is still available by contacting [email protected] or calling 203.364.4779.

Presented by Prudential Financial, Hispanicize 2017 Week ( is sponsored by a growing list of sponsors. As of today, announced sponsors also include: P&G Orgullosa, Crest, Toyota, SBS’ LaMusica, Wells Fargo, Walmart, State Farm, NASCAR, Best Western, Go Rving, KOA, Israel Board of Tourism, The W.K. Kellogg Foundation, AARP, CNN, CNN Español, Cooper Tires, The City of Miami, Kelley Blue Book, Princess House, Home Depot, Regions Bank, Pan American Life Insurance, ESPN Deportes, Florida Dairy Farmers, Ole Henriksen, Lansinoh, República, C-Com Group, Synergy Workspaces,, APC Collective, BodenPR,, Visit Philly, saludMóvil and The Calvert Foundation.

Additional media partners include: PRWeek, Hispanicize Wire, Mamiverse,, Popful, Hispanic Kitchen, 2BTube, PRODU, El Sentinel, Puerto Rico BloggerCon, Hispanic PR Blog, the Hispanic Public Relations Association, Miami Herald Media, Media Moves, iBlog Magazine, and the Hispanic Association on Corporate Responsibility (HACR).

About The Hispanicize Event
Now in its 8th year, Hispanicize 2017 Week ( (#Hispz17) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Hispanicize 2017 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days. The event will take place in downtown Miami’s JW Marriott Marquis Hotel, April 3-6, 2017.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S. and/or Puerto Rico.

The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen and the Hispanic PR Blog.

The Hispanicize Event can be found on Facebook, Instagram (@HispanicizeEvent) and Twitter (@Hispanicize).