DALLAS, TX – September 25, 2014 – (HISPANICIZE WIRE) – Full Sea Market, LLC, today announced the appointment of Van Sheets as Chief Executive Officer. Beginning immediately, Sheets will lead business strategy, operations, technology, product sourcing, and financing for the company; and will be supporting the marketing team that serves the independent entrepreneurs who represent the company’s products in their local communities.

“I am honored to work with Full Sea Market’s exceptional investors, and the first class management team they have assembled. We are positioned to create business opportunities for thousands of Hispanic entrepreneurs, and a new standard of excellence for the market”

“This is the opportunity of a lifetime, to serve the dynamic and growing Hispanic market at a time of change in how families shop. This is a new kind of company – more technologically advanced than traditional retail; more personal than new online retailers; and simpler than old-fashioned direct selling companies. We are starting with a high quality selection of home décor products, and look forward to exploring a wider range of products to serve our customers,” Sheets said.

“I am honored to work with Full Sea Market’s exceptional investors, and the first class management team they have assembled. We are positioned to create business opportunities for thousands of Hispanic entrepreneurs, and a new standard of excellence for the market,” he added.

During the past 25 years Mr. Sheets has served as CEO in diverse industries, including eCommerce and direct selling, construction, manufacturing and business services. He has a proven record of applying new technologies in creative ways, and is highly experienced in implementing systems that ensure product quality.

Sheets has been responsible for business operations and sales in 49 states and numerous countries around the world, and is known for thinking big. He has earned both a Harvard MBA and Duke BA with honors.

About Full Sea Market

Dallas-based Full Sea Market supports entrepreneurial Hispanic retailers through a technologically sophisticated wholesale business infrastructure. The company intends to sell a wide range of products, with one thing in common, an intense emphasis on quality. It was formed by a group of Texas business leaders interested in serving Hispanic markets, headquartered in one of the five largest Hispanic Designated Marketing Areas (DMAs) in the United States. Full Sea Market is owned by a diverse group of private investors, Hispanic and Anglo, male and female, all of whom have been CEOs of significant enterprises. To receive more information, sign up at: www.fullseamarket.com.