NORTH MIAMI, Florida – October 30, 2013 – (HISPANICIZE WIRE) – Florida International University’s School of Journalism & Mass Communication (SJMC) will host its second annual Hispanic Communication Conference (HCC) on Thursday and Friday, Nov. 7 & 8, 2013, at the Wolfe University Center at FIU’s Biscayne Bay Campus. The Hispanic Marketing Communication: Bridging Culture and Behavior Conference, brings together well-known leaders and professionals tied to the media, public relations, advertising, health, environment and political fields.

“With this conference, academics and professionals alike will have an incredible opportunity not only to share information, but also learn new means for effectively communicating with one of the nation’s most influential ethnic groups”

“With this conference, academics and professionals alike will have an incredible opportunity not only to share information, but also learn new means for effectively communicating with one of the nation’s most influential ethnic groups,” said SJMC Dean Raul Reis.

Conference speakers will share these relevant topics in open-forum panel discussions and presentations. Keynote speakers include Miami-Dade County Mayor Carlos A. Gimenez, Hispanic marketing expert and author, Isabel Valdés, and TTU College of Media & Communication Dean David D. Perlmutter.

Other panelists and speakers include: Dan Restrepo, former special assistant and principal advisor to President Obama on Latin American issues, the Caribbean, and Canada; FIU Herbert Wertheim College of Medicine’s (HWCM) Assistant Dean for Academic Affairs and Chair of the Department of Humanities Health and Society Dr. Pedro J. Greer; HWCM’s Associate Director of Marketing and Public Relations Ileana Varela, a former broadcast journalist in Miami for many years; SJMC’s own Worlds Ahead scholar in International Communication Dr. Leonardo Ferreira; United Healthcare V.P. of Latino Health Solutions Russell A. Bennett; Wells Fargo’s Florida Region Corporate Communications V.P. Rosanna M. Fiske; and Telemundo’s Media Sr. V.P. of Research Millie Carrasquillo, among many others. Visit http://hcc2013.com/?page_id=8 for the entire list of speakers and panelists.

Along with discussion panels, the conference will hold a roundtable to discuss the present and future state of communication research in the U.S. Hispanic market and Latin America.

“This event is a necessary platform for strengthening the relationship between the marketing communications industry and the scholars who study it, so we can consolidate a greater yield of knowledge about the Hispanic consumer,” said Alejandro Alvarado, chair of the HCC and program director of SJMC’s Telemundo Hispanic Media Futures Program.

The multi-day conference stems from the SJMC’s Hispanic Communication Conference series, launched in Fall 2012.

For registration and information visit http://hcc2013.com.

EVENT LOCATION: FIU’s Wolfe University Center is located at the Biscayne Bay Campus, 3000 NE 151 Street, North Miami, FL 33181. http://campusmaps.fiu.edu/

About the SJMC at FIU
The School of Journalism and Mass Communication (SJMC) at Florida International University is at the forefront of global and strategic communications education. With more than 1,900 students, 82 percent minority, the school offers undergraduate and graduate degrees and certificate programs in advertising, broadcasting, journalism, and public relations – including its Spanish-language Journalism master’s program, the first of its kind in the United States. As one of only 25% of all communication schools in the country fully accredited by ACEJMC, the SJMC is ranked in the Top 3 nationally for undergraduate communication degrees awarded to Hispanics. The School’s master’s program in Global Strategic Communications emphasizes global decision making and has rapidly become a model for other such graduate programs in the country, underscoring the importance of global learning initiatives and international citizenship.