EstrellaTV’s ‘Tengo Talento, Mucho Talento’ Earns the #3 National Rank in The Hispanic Market During Show’s Full Season
— Two-Hour Finale Attracts 642,000 viewers —
BURBANK, CA – May 30, 2018 – (HISPANICIZE WIRE) – EstrellaTV, the fastest growing Spanish-language broadcast network in the U.S., announced today that it beat Unimas to earn the #3 rank nationally among Hispanic television networks in Prime Time during its hit TV show, “Tengo Talento, Mucho Talento.”
EstrellaTV beat Unimas for the first time as the #3 Spanish-language television network during the 8P-9P hour for the show’s full season run(1). This adds to the impressive ratings performance of EstrellaTV, which has previously topped Unimas in its prime time news hour (10pm to 11pm) and is the only Hispanic network to grow in prime time, up 26% since 2016. In an environment where all other competitors are experiencing audience declines, EstrellaTV continues to validate its original programming strategy of targeting U.S. Hispanics with incredible results.
EstrellaTV also attracted impressive audience totals in “Tengo Talento, Mucho Talento,” capturing 642,000 viewers during the show’s two-hour finale.
“We are extremely proud of this major milestone at EstrellaTV. Our programming strategy for the past 10 years is a proven success with consistent growth, which is now demonstrated by achieving the #3 rank nationally for ‘Tengo Talento, Mucho Talento’s’ full season from 8P to 9P, which includes the highly competitive May Sweeps period. We are delighted to see that U.S. Hispanic audiences are passionate about our original content offering,” stated Lenard Liberman, CEO, LBI Media, parent company to EstrellaTV Network.
(1)Source: Nielsen (MediaView), Tengo Talento Season: 03/26/18-05/23/18, Finale Date 05/23/18; all rankings are based on P1849, except viewers: P2+
About LBI Media, Inc.
LBI Media is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media operates the EstrellaTV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The Company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV® programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.