EstrellaTV’s Flagship Station KRCA 62 And Its Hit Show ‘Tengo Talento, Mucho Talento’ Beat All Networks Regardless of Language In Los Angeles DMA
— The leading and fastest growing minority owned Spanish-language broadcasting network in the US sets the pace for May Sweeps 2018 in Los Angeles market —
BURBANK, CA – May 15, 2018 – (HISPANICIZE WIRE) – LBI Media, the fastest growing Spanish-language broadcasting company in the U.S., announced today that its Los Angeles flagship station KRCA-62 outperformed all TV networks regardless of language in the Los Angeles market.
According to Nielsen(1) and in what continues to be an impressive growth story, EstrellaTV and its hit talent competition show, “Tengo Talento, Mucho Talento,” reigned supreme among adults 18-49 beating Univision, CBS, NBC and Telemundo for the #1 position in Los Angeles May Sweeps to date.
“Tengo Talento, Mucho Talento,” EstrellaTV’s premier talent competition show, has consistently ranked #1 in the Los Angeles market and historically has outpaced not only its Hispanic competitors, but also general market television stations. In the Hispanic market, the show ranked #1 with a 2.2 rating among adults 18-49 outperforming Univision (2.0), Telemundo (1.4) and Unimas (0.6) as well as among adults 25-54, where it garnered a 2.6 rating, outranking Univision (2.5), Telemundo (1.7) and Unimas in a distant 0.7.(2)
About LBI Media, Inc.
LBI Media is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media operates the EstrellaTV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The Company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV® programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
(1)Source: Nielsen Media Research, Los Angeles NSI Live+SD, M-F 8p – 9p, April 26 – May 11, 2 018, TP average ratings.
(2)Source: Nielsen Media Research, Los Angeles NSI –H ispanic Live+SD, M-F 8p – 9p, April 26 – May 11, 2 018, TP average ratings.