EstrellaTV Is Industry Growth Leader in US Hispanic Television Full Season 2016-17
— Privately held Spanish-language network’s double digit increases contrast significant declines on Univision and a relatively flat Telemundo for Total Day —
BURBANK, CA – October 3, 2017— (HISPANICIZE WIRE) – EstrellaTV, the fastest growing, minority owned Spanish-language broadcasting network in the U.S. finished the 2016-17 season up 14% Total Day, while its main competitors had a declining or flat audience trends.
According to recent 2016-2017 Full Season Nielsen results, Los Angeles based EstrellaTV experienced audience growth across all day parts, while the entirety of Hispanic television paced virtually flat to down in the US(1).
While Univision and Telemundo experienced significant declines or remained relatively flat, EstrellaTV has been the exception in the Spanish-language television space by consistently expanding its share of the Hispanic media landscape in the US. EstrellaTV continues to drive new viewers across the country with its fast-paced, original and dynamic programming. During Early Fringe (MF 3P-7P) EstrellaTV experienced a historical 50% increase versus declines for Univision (-9%), UniMas (-12%) and Telemundo (-3%).
“EstrellaTV’s key success drivers lie in the high quality and outstanding programming options we offer our audience. Latino viewers are no longer settling for the tired telenovela and narco series formats that our competitors have boxed themselves into. US Hispanics are demanding more relevant, dynamic and entertaining content that speaks to them. EstrellaTV delivers programs that are culturally relevant and that are made in the US by Latinos living here; that’s one part of the formula for our ongoing success,” stated Lenard Liberman, CEO, LBI Media, parent company to EstrellaTV Network.
About LBI Media, Inc.
LBI Media, Inc., is a leading Spanish-language entertainment company and one of the largest Spanish-language radio and television broadcasters in the U.S., based on revenues and number of stations. The company owns 16 radio stations (thirteen FM and three AM), ten television stations, “EstrellaTV,” a leading Spanish-language television broadcast network in the U.S., and Fenomeno Studios multi-channel network. Through EstrellaTV, we broadcast in 47 designated market areas, or DMAs, across the U.S. through both our owned television stations and affiliates. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV programming catalog consists of over 7,500 hours of original Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
(1)Source: Nielsen (MediaView), 9/16/16-9/17/17 vs. 9/21/15-9/18/16, Excludes Sports Events, based on P1849 Live SD (000)s