Estrella TV Outperforms Two Leading Hispanic Networks and Delivers Growth In Early Fringe and Primetime
BURBANK, CA – September 30, 2016 – (HISPANICIZE WIRE) – Estrella TV, the largest minority-owned Spanish television network in the U.S., experienced a 41% growth in ratings among adults 18-49 in early fringe and a 10% growth among same group in primetime during the summer of 2016, as compared to the same period in 2015.
According to Nielsen ratings(1), Estrella TV saw a ratings increase among adults 18-49, while its two leading competitors, Univision and Telemundo dropped -15% and -13% during early fringe, and -22% and -4% in primetime, respectively from 2015 to 2016. In the all-important demographic of 18-49 Estrella TV is the only major Spanish language network that experienced ratings increases in both key time slots in the third quarter of 2016.
Estrella TV attributes this ratings success and its recent feat of becoming the only Hispanic network to experience ratings growth among millennials during same period, according to Nielsen data, to its counterprogramming strategy and focus on the tastes of U.S. Hispanics. Estrella TV continues expanding and increasing its audience reach by providing innovative, original and relevant programming to a Hispanic audience seeking fast-paced and exciting entertainment options outside of the traditional “telenovela” and “narco” series formats.
This success is also evidenced by the impressive ratings performance two of its hit shows have delivered just days after launching their new season premieres. “Rica Famosa Latina,” Estrella TV’s real life look into the lives of successful Latinas, delivered a significant increase week to week across major demos: From Week 3 vs Week 2– A18-34 +58%, A18-49 +46% and A25-54 +43%.(2)
And the network’s talent competition show “Tengo Talento, Mucho Talento” in its premiere week delivered an increase season over season across major demos as well. The show’s Week 1 performance of Season 15 vs Season 13 (Fall Seasons) saw ratings growth as follows: A18-49 +1%, M18-49 +5%, A25-54 +7% and M25-54 +24%.(3)
“The performance of these core programs on Estrella TV, along with the launch of two new and exciting programs, “Tumba Burros” and “El Show de Franco Escamilla,” position our network for record ratings performance as the “telenovela” heavy networks lose audiences in record numbers,” stated Lenard Liberman, CEO, LBI Media, Inc.
(1) Source: Nielsen National TV View; Live+SD (000), excludes sports; 06/27/2016 – 09/18/2016 vs 06/29/2015 – 09/20/2015; Networks & Dayparts as stated; A18-49
(2) Source: Nielsen National TV View; Live+SD (000); Estrella TV’s Rica Famosa Latina M-F 7p-8p; S4 week 3 (09/19/2016-09/23/2016) vs S4 week 2 (09/12/2016-09/16/2016); demos as stated
(3) Source: Nielsen National TV View; Live+SD (000); Estrella TV’s Tengo Talento, Mucho Talento M-F 8p-9p; S15, week 1 (09/19/2016 – 09/26/2016) vs S13 week 1 (09/21/2015 – 09/28/2015); demos as stated
About LBI Media, Inc.
LBI Media, Inc., is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media, Inc. is the parent company to the Estrella TV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The Estrella TV programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more.