Estrella TV Now Available on Roku Streaming Devices in Mexico
— Spanish language network to expand its audience reach internationally via Roku’s streaming platform —
BURBANK, CA – April 10, 2017 – (HISPANICIZE WIRE) – LBI Media, the fastest growing, minority owned Spanish language broadcasting company in the U.S. announced that its Estrella TV streaming channel is available on Roku® streaming players and Roku TV™ models in Mexico as of April 5, 2017.
Estrella TV’s dynamic and fast-paced Spanish language programming is now available from the Roku Channel Store in Mexico, which already includes more than 2,500 streaming channels.
“Estrella TV’s launch on Roku streaming players and Roku TV models in Mexico represents Estrella’s first entry into international distribution. We see Mexico and Latin America as a huge growth opportunity for Estrella TV and they will continue to be a significant area of focus for our organization. We are excited to have the opportunity to offer Mexican audiences access to our library of top-of-the-line programming through our partnership with Roku,” stated Cathy Lewis Edgerton, SVP, distribution and affiliate sales, LBI Media, Inc., parent company to Estrella TV.
About LBI Media, Inc.
LBI Media, Inc., is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media, Inc. is the parent company to the Estrella TV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The Estrella TV programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.