Estrella TV Dominates Prime Time In Los Angeles During February Sweeps
— Spanish language television network experiences audience growth with key Latino audiences —
BURBANK, CA – March 9, 2017 – (HISPANICIZE WIRE) – Estrella TV, the fastest growing, minority owned Spanish language network in the U.S. announced today that its local flagship station KRCA 62 surpassed both Univision and Telemundo as the #1 Spanish language broadcaster with Males 25-54 and tied for the #1 spot with Univision in the Males 18-49 demographic in Prime Time during February Sweeps in the Los Angeles Market(1).
Estrella TV’s original Prime Time programming is shaking up the Spanish language television market in the Los Angeles Metro area. According to Nielsen Data for the most recent Sweeps period, the network’s flagship station KRCA 62 (2.1 rating) outperformed Telemundo’s KVEA 52 (2.0 rating), KFTR 46 (1.7 rating), KWHY 22 (0.7 rating) and KAZA54 (0.4 rating) during the 2017 February Sweeps period in the Adults 25-54 demographic, coming in second to Univision’s KMEX 34.
“We are extremely pleased with our KRCA 62 station’s performance in the Los Angeles market. Our original and dynamic programming, combined with our top of the line, award-winning local newscasts proves that the Latino community in Southern California has choices when it comes to Spanish language entertainment and top quality news programming,” stated Lenard Liberman, CEO, LBI Media, parent company to Estrella TV.
Earlier in February, the KRCA 62 news team was honored with four prestigious Golden Mike Awards® recognizing the station’s excellence in TV news reporting in Southern California.
(1)Source: Nielsen Media Research, Los Angeles NSI-H Live +SD, FEB17; M-F 8-11P, time period average ratings.
About LBI Media, Inc.
LBI Media, Inc., is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media, Inc. is the parent company to the Estrella TV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The Estrella TV programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.