United Airlines Celebrates Latin America with Latino Trendsetters, Influencers and Newsmakers at Hispanicize Texas in Houston
— United to bring Instagrammable, Tweetable and Snap-worthy dance performances to Hispanicize event celebrating milestone anniversaries in Argentina, Brazil, Ecuador, Mexico and Peru —
HOUSTON, Texas – July 26, 2017 – (HISPANICIZE WIRE) – United Airlines (UAL), the exclusive airline sponsor of Hispanicize – the leading event for Latino trendsetters and newsmakers – today announced its participation at Hispanicize Texas in Houston on Saturday, July 29, 2017.
Speakers and social media influencers will fly aboard United Airlines to Houston to engage with digital content creators, cultural influencers and entrepreneurs. Throughout the Hispanicize event, United will engage attendees and their social media networks with music and dance performances that celebrate the airline’s 25 years of service to Argentina, Brazil, Ecuador and Peru, and 50 years of service to Mexico. United’s gateway to Latin America is Houston’s George Bush Intercontinental Airport (IAH) where the airline operates nonstop service to 51 destinations across Mexico, Latin America and the Caribbean – including 392 daily flights across the United States.
“We are proud of the partnership we’ve built with United Airlines and their commitment to serve our Latino community through Hispanicize Texas and other events,” said Angela Sustaita-Ruiz, co-founder and CMO of the Hispanicize Media Group that owns Hispanicize Texas. “In Houston, Miami and later this year in Los Angeles, we’re grateful to know that United Airlines is with us and has services to those destinations.”
In addition to its special Latin America anniversary presentations, United will be featured in a roundtable discussion with influencers and will share tips for what content creators need to know to work with brands. Hispanicize Texas will also feature a full slate of sessions devoted to entrepreneurship and cultural themes that touch marketing, the arts, journalism and leadership.
Hispanicize Texas attendees engaging in conversations with @United on social media, using the #UnitedatHispanicize hashtag, will have opportunities throughout the event to win United Airlines prizes.
“We are so proud to welcome Hispanicize to Houston, United’s gateway to Latin America,” said Jonathan Guerin, United’s senior manager of public relations for the U.S. and Latin America. “Hispanicize provides Latino social media influencers and trendsetters numerous opportunities to access resources in digital content creation, journalism and marketing. We look forward to building new relationships at Hispanicize Texas and strengthening our longstanding relationship with the Hispanic community.”
“Partnering with United has helped me become better at what I do as an influencer for not only my followers online, but in my industry,” said Rory Lassanske of the blog @Mama Contemporanea. “As a result, I have been afforded the opportunity to participate at conferences such as Hispanicize, where I am learning about the latest industry trends and findings to help improve my craft. I am grateful for partners like United Airlines who allow me to be part of a bigger picture where I can see and do all the things I need to continue pushing the envelope as a top Latina blogger.”
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About United Airlines
United Airlines and United Express operate approximately 4,500 flights a day to 338 airports across five continents. In 2016, United and United Express operated more than 1.6 million flights carrying more than 143 million customers. United is proud to have the world’s most comprehensive route network, including U.S. mainland hubs in Chicago, Denver, Houston, Los Angeles, Newark/New York, San Francisco and Washington, D.C. United operates 748 mainline aircraft and the airline’s United Express carriers operate 475 regional aircraft. The airline is a founding member of Star Alliance, which provides service to more than 190 countries via 28 member airlines. For more information, visit united.com, follow @United on Twitter or connect on Facebook. The common stock of United’s parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol “UAL”.
About Hispanicize Event
Now headed into its 9th year, the Hispanicize Event is the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. During its national signature event that was held from April 3-6, 2017, Hispanicize 2017 drew more than 2,900 attendees to Miami over four days while generating more than 2.5 billion combined media and social media impressions.