Study: The New Mainstream Sets Pace for America’s Population and Economic Growth
— 2016 American Marketscape DataStream Executive Summary Report reveals new growth data for key population segments, including Hispanic, Asian, African American, Millennial and LGBT —
MIAMI, FL – April 6, 2016 – (HISPANICIZEWIRE) – New mainstream consumers will account for 89 percent of America’s population growth over the next five years, according to a new study issued by Geoscape, the leading business intelligence company focusing on new mainstream consumers and businesses.
The study revealed that population groups Asian, Black and Hispanic now account for over 36 percent of the United States 2016 population, 4.5 percentage points greater since the 2010 Census.
Titled the 2016 American Marketscape DataStream (AMDS) Executive Summary Report, the study is an annual analysis of new mainstream population growth, buying power and targeted industry best practices. The report is available at no charge, as part of Geoscape’s VIP Membership Program for access to leading data and analytics resources.
This year’s report includes additional data, including statistics on lesbian, gay, bisexual, transgender (LGBT) and religious affiliation. The report is a unique briefing on America’s multicultural community, comprised of Geoscape’s proprietary demographic and economic estimates and projections for the years 2016 and 2021. Among the data points published in the report are the following:
Hispanic Growth and Population Breakdown
— In 2016, there are nearly 60 million Hispanics in America and by 2021, there will be 68 million
— In the next five years, there will be an average of 1.6 million new Hispanics in America each year
— The most populous country of origin among U.S. Hispanics is Mexico (67 percent)
— The largest sub-segment of acculturation – defined by a proprietary metric developed by Geoscape called Hispanicity™ – is second-generation Hispanics that share both American culture and their family’s culture of heritage
— Nearly 64 percent of Hispanics are Bilingual to some degree, 78 percent speak some level of Spanish and 36 percent are dependent on either English or Spanish
New Mainstream Population Increases & Spending Power
— Today’s average Asian household will spend an average of $2.56 million dollars remaining in their lifetime, with Hispanics spending $2.17 million. In contrast, a non-Hispanic white household will average $1.6 million in cumulative lifetime spending
— Asians consume far more than the average American household in various categories such as apparel, foods, entertainment and education. Asians spend nearly three times more on education than the average American household
— The LGBT population is dispersed throughout the country – and for counties with 100,000 or greater total population, LGBT ranges from 1.3 percent to 9.1 percent of county’s age 18+ population
— Percent population by religious affiliation varies dramatically across metro areas in the United States. Religious preference is an important linkage to cultures via holidays, meals and other customs
The study was released to kick off the Geoscape Multicultural Marketing & Strategy Showcase, as part of Hispanicize 2016, the nation’s premier gathering of U.S. Hispanic marketers, digital content creators, journalists, musicians, filmmakers and tech entrepreneurs. National brands are taking the stage this week to share their multicultural business success, including Kimberly Clark, Unilever, The Walt Disney Company, General Mills, State Farm, Toyota, Prudential Financial, Cricket Wireless, JetBlue, Best Western, MassMutual, Facebook, Twitter, Comcast, NBCUniversal Telemundo, CNN en Español, ESPN OneNación, Wells Fargo, the American Heart Association and more.
“Both business and policy are driven by the demographic shifts occurring today. This year’s report reveals compelling facts that will help corporate executives and policy makers guide the allocation of resources going forward” said Cesar Melgoza, CEO and founder of Geoscape. “We continue to develop this study to keep brands on the cutting edge of the new mainstream shift, the addition of religion, sexual identification, workday metrics this year will enable business strategists to connect the dots between strategy and execution.”
To download the full report, and start your free membership to Geoscape’s VIP Membership Program at http://geoscape.com/membership-packages/.
Geoscape provides automated intelligence systems, unique data products, research and analytic services for companies seeking to tap into the growth of new mainstream consumers in the U.S., Canada and Europe. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by NMS Capital and Cesar M Melgoza, Founder & CEO, and is headquartered in Miami.