LOS ANGELES, CA – September 13, 2017 – (HISPANICIZE WIRE) – ROX United President Roxana Lissa, an award-winning PR veteran who has been awarded by the Hispanic Public Relations Association/Los Angeles Chapter as PR Person of the Year, was named co-chair of Hispanicize L.A., Oct. 4.

“We’re delighted to have Roxana join the board of Hispanicize L.A. as our co-chair because she is one of the multicultural marketing industry’s most seasoned pros,” said Manny Ruiz, founder of the Hispanicize Media Group (HMG) that owns the Hispanicize L.A. event. “Through her work in her former RLPR agency and now as ROX United under the United Collective, Roxana has distinguished herself as an expert who’s in touch with the trends and industries that most impact Latinos.”

Lissa joins Latina editorial director and co-president Robyn Moreno as co-chair and Prudential Vice President and Chief Diversity Officer Michele C. Meyer-Shipp who is the vice chair of the Hispanic Heritage Month edition of Hispanicize event that will take place in L.A.’s The Line Hotel. The event is expected to gather more than 700 pros from the industries of social media, diversity tech, journalism and entertainment. Register for the event at www.HispanicizeLA.com.

Said Lissa: “I am excited to contribute to the success of Hispanicize in Los Angeles. We are all experiencing the rapid changes in our industry and it’s crucial we all share the knowledge and insights with each other to continue evolving”.

In addition to naming Lissa co-chair, HMG also unveiled the members of the blue ribbon panel that will judge the Hispanicize Silicon Valley Rankings. Those judges and board members of Hispanicize L.A. include:

— Chrystine Villarreal, President, MIXhalo

— Andre Arbelaez, President, Hispanic IT Executive Council (HITEC)

— Claudia Gonzalez Romo, Special Adviser, UNICEF

— Lili Gil Valletta, CEO & Cofounder, CIEN+ and CulturIntel

— Jesse Martinez, Executive Director, Latino Startup Alliance

— Mark Madrid, Executive Director, Latino Business Action Network (LBAN)

— Juan Garcia, Editor in Chief, Digital Trends en Español

— Inez Gonzalez, Founding Director, Latino Communications Initiative, Cal State Fullerton, College of Communications

— Kety Esquivel, Senior Vice President, Multicultural, Edelman

— Pedro Espinoza, CEO, SmileyGo

— Monica Taher, Owner, Business Taps

— Mekhalo Medina, Immediate Past President of the National Association of Hispanic Journalists and Digital/Broadcast Anchor, NBC Los Angeles

— Loren Medina, President and Founder, LCM PR

— Estuardo Rodriguez, Principal, The Raben Group

— Noramay Cadena, Co-Founder/General Partner, Make in L.A.

— Zoila Darton, Co-Founder, WORD Agency

Other members of the advisory board include:

— Giovanni Rodriguez, Contributor, Forbes

— Gretel Perera, Global Public Relations, HomeAway

— Yocasta Shames, Senior Vice President Multicultural, Edelman

— Jonathan Guerin, Senior Manager – Public Relations, United Airlines

— Stephen Chavez, Owner, ChavezPR

— Sarah Duru, EVP, Latin Division, Studio71, LP

— Maylen Calienes, Founder/Producer/Actress , Maycal Productions


As part of the multi-industry agenda of Hispanicize L.A. (www.HispanicizeLA.com), organizers have also announced that the California Chicano News Media Association (CCNMA) will host their entire statewide convention within Hispanicize L.A. CCNMA’s participation is expected to add hundreds of Hispanic journalist attendees to an event that is already hosting the Who’s Who of Silicon Valley tech companies, multicultural content creators, multicultural marketing agencies, brands and entertainment industry pros.

As part of the robust agenda of the 2nd annual Hispanicize L.A. event, HMG also recently announced that the Hispanicize Silicon Valley Rankings, the first ever company rankings of Latino diversity in Silicon Valley, will also be announced and staged at Hispanicize L.A.

In addition to the awards and in the spirit of offering solutions for Silicon Valley, Hispanicize L.A. will facilitate a strong agenda that will provide tech diversity officers with the tools and all day trainings they need to meaningfully improve their companies’ Latino diversity efforts.

Presented in part by Prudential Financial, the Hispanicize L.A. event will feature a sophisticated but practical agenda that will include case studies, discussions, and keynotes that are sure to empower tech diversity and inclusion officers.

Sponsorship Opportunities

Through today, confirmed sponsors so far include Prudential, Ford, United Airlines, Carnival Corp, Telemundo Network, Best Western and CNet En Español.

Sponsorship information for Hispanicize L.A. is available by contacting [email protected] or calling 203.364.4779.

Media Partnerships

The Hispanic Heritage Month edition of Hispanicize is being produced in partnership with the California Chicano News Media Association, DiMe Media, and the Hispanic Public Relations Association.

Other media partners include: SBS/LaMusica, Latina Moms.com, Hispanic Kitchen, and, the Hispanic PR Blog.

About Hispanicize Media Group
Hispanicize Media Group, LLC (HMG) works with leading brands and advertisers to navigate the rapidly evolving, trillion dollar U.S. Hispanic market by offering branded media opportunities, brand integrations, digital marketing campaigns and social influencer management through its online and experiential platforms that include the annual Hispanicize event, DiMe Media, LatinaMoms.com, Hispanic Kitchen and Popful.com. Through a joint venture with Exit 7, HMG also offers original, engaging, culturally relevant content receiving over 12 million monthly unique visitors, a social media audience of 325 million fans and a roster of 1,900+ celebrities, digital influencers and creators.

HMG’s award-winning management team is credited with pioneering the U.S. Hispanic social media industry and creating culturally resonating and engaging content for today’s Latino consumers. HMG is headquartered in Miami with offices in New York, Los Angeles and Atlanta.