MIAMI, FL – March 30, 2017 – (HISPANICIZE WIRE) – This is the Thursday, March 30 update of the Official Media Guide for Journalists Covering Hispanicize 2017. From now through Friday, April 7th, Hispanicize 2017 public relations team will be issuing a daily update of this update so please check your inbox and for the latest updated guide.

Hispanicize 2017, the iconic annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship, will take place in downtown Miami’s JW Marriott Marquis from April 3-6, 2017. Hispanicize 2017 is expected to gather over 3,000 of the nation’s most influential Latino professionals for four exciting days jam-packed with can’t-miss conferences, awards ceremonies, panels, interviews, luncheons, dinners, performances, premieres, parties and so much more.

“Hispanicize Week has become the launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S,,” Manny Ruiz, founder and CEO of the Hispanicize Media Group that owns Hispanicize Event. “Each year, we strive to unite and empower our community through a series of events, programs speakers and entertainment that in 2017 will be our best installment yet.”

This Journalist Guide will equip you with a comprehensive breakdown of Hispanicize 2017’s key moments, events and activations so you can navigate the conference effectively.

Hispanicize has separated the media guide into ten different sections outlining key features of the event. They are listed below: 1. Event Photo and Video Resources, 2. Latinovator Lunches, Roundtables & Press Conferences, 3. Evening Events, 4. Visual Reporting Opportunities, 5. New & Notable at Hispanicize 2017, 6. Top Daily Session Highlights, 7. Expected VIP Guests, 8. General Event Facts, 9. Social Media, 10. List of Sponsors and Partner Organizations, and 11. Sampling of Press Releases with Links.

The full schedule is now available online. As always, the most authoritative and up-to-date listing of schedules, speakers and activities is available on the event’s official app that is available for download on iTunes, Google Play and in other app stores: Hispanicize 2017.

Additionally, Facebook is the Official Technology Partner of Hispanicize 2017. Please see more about Facebook’s impactful involvement at #Hispz17 in Section 10 below.


Hispanicize 2017 will provide extensive photo and video support for media to shoot content but journalists are also welcomed to request free access to the event’s in-house video and photo archives. Certain multimedia content is also being housed at, which frequently distributes press releases and media advisories for all sponsors.

It is recommended that journalists visit the Hispanicize 2017 video and images archives daily at this link:

For additional assets from Hispanicize 2017, please contact DavEllePR: [email protected], [email protected], [email protected], [email protected]


Hispanicize 2017 is proud to honor and award two exceptional individuals during our annual Latinovator luncheons, and we will also be featuring a media roundtable with the cast and crew from USA Network’s Queen of the South.

Tuesday, April 4th: Laurie Hernandez, U.S. Olympic Gymnastics Gold & Silver Medalist
— 12:35 – 2:00 – Latinovator Luncheon, 19th Floor
— 2:00 – 3:00 – Latinovator Press Conference in Plaza One, 5th Floor.

Wednesday, April 5th: Queen of the South Cast: Veronica Falcon, Jon Ecker
and EP Natalie Chaidez
— — 2:00 – 3:00 – Roundtable in Plaza One, 5th Floor

Wednesday, April 5th: Jose Diaz Balart, Noticiero Telemundo and NBC News, Host
— 12:30 – 1:50 – Latinovator Luncheon, 19th Floor
— 3:00 – 3:30 – Latinovator Roundtable in Plaza One, 5th Floor


Monday, 4/3 starting at 7:00 p.m. – Juanes’ Special Advance Screening of Visual Album & Preview Concert of ‘Mis Planes Son Amarte’
Location: Pérez Art Museum Miami, 1103 Biscayne Blvd., Miami, FL 33132

Hispanicize Media Group and Spanish Broadcasting System, Inc.’s LaMusica are excited to host Colombian superstar Juanes for a special advance screening and preview concert of his upcoming visual album ‘Mis Planes Son Amarte’. This incredible, oceanside event will be the first look and listen into Juanes’ latest epic tale of an astronaut’s journey through space and time in search of eternal love. The film screening, followed by a waterfront live concert presentation, will take place at downtown Miami’s Perez Art Museum at 7:00 PM. One lucky attendee will also win a very special “On Mars” photo shoot with Juanes.

Tuesday, 4/4 starting at 7:00 p.m. – The 2017 Fourth Annual Positive Impact Awards
Location: JW Marriott Marquis, 19th Floor, (BALLROOM)

Presented by Prudential Financial, the 2017 Positive Impact Awards recognizes Hispanic Americans who do outstanding work in their communities. Jencarlos Canela is set to headline Hispanicize’s 2017 Fourth Annual Positive Impact Awards, and it will be hosted by Juan Carlos Lopez from CNN. This award was created as a tribute to the late Louis Pagan, co-founder of Hispanicize and well-known social media entrepreneur, who passed away suddenly in February 2013. Louis was widely known for his kindness and commitment to giving the community a voice through his vast social media networks. Over the past four years, the Positive Impact Awards have honored 25 Latinos from all corners of the United States who have dedicated their lives, time and/or money to ensuring that their communities have access to the resources and support they need to succeed. The 2017 finalists can be found at

Wednesday, April 5th starting at 6:00 p.m. — USA Network’s QUEEN OF THE SOUTH Tequila Happy Hour (DB Restaurant, Verdure Room, 2nd Floor at JW Marriott Marquis) Join cast and crew for a tequila happy hour!

Wednesday, April 5th, 7:30 pm. to 10:30 p.m. – Special red carpet Advanced Screening of ‘Hold On’, the first ever film co-production by Hispanicize Pictures. (The Colony Theater, 1040 Lincoln Rd, Miami Beach, FL 33139). Red carpet is from 7:45 to 8:30. Screening is from 8:30 to 10:15 p.m. Q&A is from 10:15 p.m. to 10:30 p.m.

Based on a true inspirational story about a singing prodigy who embarks on an unlikely journey with the son of a famed music manager, ‘Hold On’ is the first film ever co-produced by Hispanicize Pictures. The film was produced in association with Joule Entertainment. The special red carpet night will feature actor Luis Guzman, director/actor/producer Tarek Tohme, lead actress/producer Micalyla De Ette and Ozzie Areu (president of Tyler Perry Studios), among others! For more information about the film, please also contact [email protected], tel: 917.822.6361.

Thursday 4/6 starting at 7:00 p.m. – 3rd Annual Tecla Awards and Red Carpet Reception
Location: Olympia Theater 174 E. Flagler Street, Miami, FL 33131

Presented by DishLATINO and Cine Latino in partnership with Hispanicize and NBC Universal Telemundo Enterprises, the 3rd Annual Tecla Awards are arguably the hottest event of Hispanicize 2017! The Tecla Awards are the “Oscars of Latino social media” with a fun, fast-paced program that will bring the universe of top Latino digital creators together. Latin Grammy Best New Artist Nominees, Periko & Jessi León, will be performing the song they created for the campaign at the 2017 Tecla Awards as well. This evening’s hashtags are three: #TeclaAwards #SigueHaciendola and #BeNeutrogena.

Honoring excellence in U.S. Latino online video, blogging, media, marketing and those who create it, the 3rd Annual Tecla Awards reflect the growing state of original U.S. Hispanic programming native to Facebook, Instagram, Snapchat, YouTube, Instagram, Pinterest, Twitter, blogging and virtually all types of social media platforms.


Hispanicize will be packed with many opportunities for fun video and photojournalism. In order to assist you with what some of those highlights are, here is a list of suggestions:

Latinovator Lunches (Tues. & Wed.): Both of these Latinovators are outstanding Latino/a individuals who have accomplished something truly remarkable. Journalists will have the opportunity to a meet and greet them as well as to have photo ops.

**For interview requests, please contact DavEllePR: [email protected], [email protected] and [email protected]**

Sponsor Exhibits (Every day): Major exhibitors include Prudential Financial, Facebook, Toyota, NBCUniversal/Telemundo, SBS/LaMusica, AARP, UNITED and many more.

Artist on the Rise Music Lounge: Major music acts will be performing daily on the SBS/LaMusica Artist on the Rise Lounge. Attendees are welcome to visit and relax on the couches and watch the performances from emerging artists. We will update media and attendees daily with who will be performing.

2017 Fourth Annual Positive Impact Awards (Tuesday): Photo opportunities will be available on the red carpet and during the show.

3rd Annual Tecla Awards (Thursday): Photo opportunities will be available on the red carpet and during the show.

SECTION 5: NEW & NOTABLE at Hispanicize 2017

This year’s event will feature several new and modified offerings, including the first ever CMO Summit, DiMe Summit, Trump Town Hall Meeting, and Juanes’ Special Advance Screening of Visual Album & Preview Concert of ‘Mis Planes Son Amarte.’ All of the press releases detailing each of these components are listed below. Additionally, the times for these events are highlighted in Section 6.


(Refer to Schedule at and at the Hispanicize App for real-time updates)

Monday, 4/3:

8:00am – 4:00pm,: PRESS REGISTRATION: Please collect you press badge on the 1st floor at the JW Marriott

7:00pm – 9:00pm: Juanes’ Special Advance Screening of Visual Album & Preview Concert of ‘Mis Planes Son Amarte’ at the Perez Art Museum

Tuesday, 4/4:

8:30am: Engagement, Digital Advertising and Creativity for Journalists
9:40am: Virtual Reality and 360 Video: The Revolution is Here Town Hall
12:35pm: Latinovator Luncheon with Laurie Hernandez
2:00pm – 3:00pm: Latinovator Press Conference in Plaza One, 5th Floor
2:15pm: Journalism vs. Advocacy In The Age of Donald Trump, moderated by Jose Diaz-Balart
3:40pm: Drone Video Training
4:40pm: Keynote: Tell Your Story in a Way People Will Care
7:00pm: Positive Impact Awards

Wednesday, 4/5:

8:30am: Cafecito with the Producers of Top Hispanic Morning Shows & News Magazine Shows
9:40am: Trump and Latinos Town Hall
11:20am: Your business is your passion but have you set yourself up smart? Is your business protected? Presented by State Farm
12:30 pm: Latinovator Lunch with Jose Diaz-Balart
2:10 pm: US Hispanic Digital Trends 2017 Town Hall
2:00 pm: Queen of the South cast roundtable
3:00 pm: El Perfect Pitch Live Competition (3rd Floor)
3:00 pm: Latinovator Round Table in Plaza One, 5th Floor
3:40 pm: El Perfect Pitch, Presented by Wells Fargo
5:00 pm: Queen of the South panel
6:00 pm: Queen of The South Tequila Happy Hour
7:30 pm: Advanced Screening of ‘Hold On’ (Colony Theater in South Beach)

Thursday, 4/6:

8:30am: VR for Hispanic Marketing: A Case Study
9:40am: Solving America’s New Diversity Crisis
11:20am: United Airlines – Creating Trust Through Leadership
11:20am: Meet the GenZ Video Stars
2:10pm: Investigative Journalism: Essential Training for Reporters
3:45pm: Q&A with Alex Sensation at the JW Marriott Downtown, Music Lounge, 3rd Floor
7:00pm: Tecla Awards at the Olympia Theater

SECTION 7: Expected VIP Guests (Please see schedule for many more – below is ONLY a sampling)

Juanes, Musician
Evelyn Miralles, Pioneer of Virtual Reality, NASA (CMO Summit Keynote)
Laurie Hernandez, U.S. Olympic Gold Medalist (Latinovator Recipient)
Jose Diaz Balart, Noticiero Telemundo, Host (Latinovator Recipient)
Jean Carlos Canela, Singer/Actor
Luis Guzman, Actor (‘Hold On’)
Ozzie Areu, President of Tyler Perry Studios
Veronica Falcon, Actress, QUEENS OF THE SOUTH
Jon Ecker, Actor, QUEEN OF THE SOUTH
Natalie Chaidez, Executive Producer, QUEEN OF THE SOUTH
Alex Sensation, Music Artist and No. 1 Rated Spanish-language DJ in the Nation, SBS
Los Pichy Boys, Social media duo Alejandro Gonzalez and Maikel Rodriguez
Periko & Jessi Leon, Latin Grammy Best New Artist Nominees
Chiquinquirá Delgado, Model, TV Host, Business Woman, and Contributor
Maria Celeste Arraras, TV Personality, Emmy Award Winner, and Contributor
Ximena Duque, Model, Soap Opera Star, Business Woman, and Contributor
Lili Estefan, TV Personality, Univision
Richard Edelman, CEO, Edelman
Ted Rubin, Keynote Speaker
Diane Guerrero, Actress, Orange is the New Black

SECTION 8: General Event Facts

Often nicknamed the “Latino SXSW,” Hispanicize is the most iconic and largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Hispanicize 2017 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days.

The event is now in its eighth year. For six consecutive years, Hispanicize has taken place in Miami, which is now its permanent national home. This iconic event has previously been held in Los Angeles and Dallas, where it first launched in 2010.

Celebrity attendees – and honorees – over the years have included Rosario Dawson, LeLe Pons, Rita Moreno, Emilio Estefan, Hollywood actor Luis Guzmán, Luis Fonsi, International Television Stars Don Francisco and Carlos Ponce, Grammy Winners Carlos Vives and Sheila E., Media Personalities Soledad O’Brien and Maria Elena Salinas and “Dog Whisperer” Cesar Millan, among many others.


Several of the Top Expected Event Hashtags we recommend you track are:
#MisPlanesSonAmarte #FuegoFuego

Where to Follow Hispanicize:
Twitter: @Hispanicize /

SECTION 10: List of Sponsors and Partner Organizations
This year’s presenting sponsor is Prudential Financial.

Hispanicize 2017 Week (” target=”_blank”> is sponsored by a growing list of sponsors. As of today, announced sponsors also include: P&G Orgullosa, Crest, Neutrogena, DishLatino, Cine Latino, Toyota, SBS’ LaMusica, Dove, Wells Fargo, Walmart, State Farm, NASCAR, Best Western, JCPenney, Google, Yahoo, Nespresso, Go Rving, KOA, Israel Board of Tourism, The W.K. Kellogg Foundation, NBCUniversal Telemundo Enterprises, Comcast, MSNBC, NBC News, AARP, CNN, CNN Español, Cooper Tires, Publicis, The City of Miami, Kelley Blue Book, Princess House, Home Depot, Regions Bank, Pan American Life Insurance, ESPN Deportes, Florida Dairy Farmers, Ole Henriksen, Lansinoh, República, C-Com Group, WOW Factor Marketing, Synergy Workspaces,, APC Collective, Boden,, the Hispanic Information and Telecommunications Network, Visit Philly, Sensis, Vioxx, ThinkNow Research,, Rebel Eleven, Octupus Advertising Group, saludMóvil, The Calvert Foundation, Dvdendo, Golazo, and Lingua Franca Translations.

Facebook is the Official Technology Partner of Hispanicize 2017. At #Hispz17, Facebook will share new products such as the just-launched Facebook Camera, to the left of News Feed! With this feature, people will be able to share moments as they happen with friends and family in a fun, new way. You can also talk to Connor Hayes who heads up the Facebook Camera team as he will join Hispanicize for a special presentation on how the new Facebook Camera will help you express yourself more in your photos and videos. Other products that Facebook will showcase at Hispanicize are Groups, Live, Local, Safety and you can also check out the cool Instagram Boomerang Booth.

Additional media partners include: PRWeek, Miami Herald Media Group, Hispanicize Wire, Mamiverse,, Popful, Hispanic Kitchen, 2BTube, PRODU, El Sentinel, Puerto Rico BloggerCon, Hispanic PR Blog, the Hispanic Public Relations Association, Media Moves, iBlog Magazine, and the Hispanic Association on Corporate Responsibility (HACR).


Juanes: — Juanes to Preview Latin Music’s First Major Visual Album on the Opening Day of Hispanicize

Latinovator Award Recipients:

U.S. Olympic Gymnastics Gold & Silver Medalist Laurie Hernandez and Noticiero Telemundo, Host Jose Diaz Balart

Noticias Telemundo and NBC News Anchor José Diaz-Balart Named Recipient of Hispanicize 2017 Latinovator Award

Hispanicize CMO Summit:— Church’s Chicken, Grey Goose, Toyota, Prudential and General Motors Senior Multicultural Marketing Execs Join Hispanicize CMO Summit Line-Up

DiMe Summit:— Prudential Financial Returns as Presenting Sponsor of Hispanicize 2017 & DiMeSummit

— Hispanicize 2017 and Dime Media Announce Finalists for the 3rd Annual Tecla Awards:

Latino Perfect Pitch:— Hispanicize 2017 Launches 2nd Annual Small Business ‘Latino Perfect Pitch’Competition sponsored by WellsFargo

PIA Awards: — Hispanicize Announces Four Outstanding Hispanic Americans as Winners of the Prudential 2017 Positive Impact Awards:

Civil Rights Icon Rev. Jesse Jackson. Sr. to Headline Hispanicize 2017 Town Hall: