NEW YORK, NY – March 28, 2018 – (HISPANICIZE WIRE) – Mixed Reality Ventures (MRV), an international holding company for early stage mixed reality platforms, today launched the marketing and advertising industry’s first ever Mixed Reality Marketing Summit. Created by the founders of the EXMA and Hispanicize events, Fernando Anzures and Manny Ruiz, respectively. The groundbreaking summit will take place in New York City’s iconic PlayStation Theater on Thursday, September 6. Register here

The summit’s first round of speakers includes a world-class line-up of leaders impacting how brands are approaching mixed, augmented and virtual reality, including: Brett Leonard, award-winning filmmaker and director of “Lawnmower Man”; Joanna Popper, Global Head of Location Based Entertainment, HP; Rori Duboff, Managing Director Content Innovation – Extended Reality, Accenture; Dorothy Dowling, CMO, Best Western Hotels and an early adopter of AR marketing strategies; Gabriele Corcos, celebrity chef and immersive entrepreneur; Chris Bobotis, Director of Immersive, Adobe; Amber Osborne (Forbes #2 Social CMO), CMO, Doghead Simulations; and Tanya Laird, Founder and CEO, Digital Jam. The Mixed Reality Marketing Summit will be emceed by Stewart Rogers, Director of Marketing Technology at VentureBeat.

“In the age of mixed reality and spatial computing, companies like Magic Leap, are unveiling technologies that will quickly become mainstream and will upend the marketing industry as we know it,” said marketing futurist Cathy Hackl, partner at Mixed Reality Ventures and co-author of “Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications”. “Our summit will help brands get ahead of the curve with practical, impactful and actionable ways to master marketing’s new reality today.”

The Mixed Reality Marketing Summit will feature a jam-packed agenda filled with keynotes, networking, panels, hands-on product demos, and talks that will include brand case studies, a guide to producing, budgeting, ideating and measuring MR initiatives and KPIs, and much more. The conference is tailored specifically to brands, agencies and media companies.

The PlayStation Theater is located at 1515 Broadway, New York, NY 10036.

For interviews, please contact [email protected] or call 678-913-8133.

Sponsorship Information

To inquire about sponsoring or exhibiting at the event, please email [email protected]

About Mixed Reality Ventures
Mixed Reality Ventures, LLC (MRV) is the holding company for the Mixed Reality Marketing Summits and an early stage fund for mixed reality platforms targeting Latin America, the Iberian Peninsula, and developing markets. Launched by the founders of Latin America’s premier marketing conference EXMA and the iconic U.S. Hispanic Market event Hispanicize, Fernando Anzures and Manny Ruiz, respectively. The event is done in partnership with one of the immersive industry’s top women, Cathy Hackl. MRV is based in Miami and New York City with affiliate offices in Mexico City and Atlanta.