MIAMI, FL – April 2, 2018 – (HISPANICIZE WIRE) – Senior marketing executives and industry leaders from Prudential, T-Mobile, United Airlines, and ColorComm are among the complete speakers roster that organizers announced for the 2nd annual Hispanicize CMO & Diversity Summit of the annual Hispanicize event, April 17-19. Hispanicize 2018 (, the 9th annual Latino trends event, takes place in downtown Miami’s JW Marriott Marquis.

The line-up of experts include: Colin McConnell, Senior Vice President and Chief Brand Officer, Prudential; Lauren Wesley Wilson, Founder, ColorComm; Lourdes Orive, Sr. Director, HoloLens & Windows NEXT Commercial Programs, Microsoft; Lincoln Lopez – Vice President, Marketing & Social Media, T-Mobile; Borja Perez, Senior Vice President, Digital and Social Media, NBCUniversal Telemundo Enterprises; Edwin Gotay, Sr. Director, Hispanic Marketing, NASCAR; Pedro L. Rodriguez, Horizon Media Inc.; Jose Villa, CEO, Sensis; Cathy Hackl, Co-Founder, Mixed Reality Ventures, and Co-Author of Marketing New Realities: An Introduction to Virtual Reality and Augmented Reality Marketing, Branding, and Communications; Jonathan Guerin, Senior manager of public relations for the U.S. and Latin America, United Airlines; and Frankie Rodriguez, Partner and CEO, Anomaly.

The 2018 Hispanicize CMO & Diversity Summit spans the first two days of the event and is keynoted by Edelman CEO Richard Edelman, Prudential’s Colin McConnell and Quantcast Chief Marketing and Communications Officer Steven Wolfe Pereira. A detailed schedule is available HERE. The Hispanicize CMO & Diversity Summit is curated this year by Claudia Romo Edelman, co-chair of Hispanicize 2018 and Special Adviser to the UN Office of the SRSG for International Migration (OSRSMGIM).

The full speakers roster of the jam-packed Hispanicize CMO & Diversity Summit agenda includes: Hector Muñoz, CMO, Church’s Chicken; Oscar Suris, Head of Corporate Communications, ‎Wells Fargo & Company; Enrique Santos, Chairman and Chief Creative Officer, iHeartLatino; Dametria Kinsley, Global Marketing Director, Cantu Beauty; Martin Stier, Global Head of HR, Printing Business and Marketing & Communications, HP Inc.; Joanna Lane, VP, Talent Engagement & Inclusion, Publicis; Amber Seikaly, Vice President, Corporate Communications – USAA; Vince Urrutia, Vice President / Chief Merchant – Tailored Offerings CVS Health; Lenny Marrero, Senior Director of Business Growth & Planning, Tailored Offerings, CVS Health; César Taveras Online Marketing Manager – U.S. Hispanic Market, Rosetta Stone; Stephanie Jacoby, Vice President, Johnnie Walker; Catherine Hernandez-Blades, Senior Vice President, Chief Brand and Communications Officer, Aflac; Yvette Peña, Vice President, Multicultural Leadership Hispanic/Latino Audience Strategy, AARP; Alexander Jutkowitz, Co-founder, GROUP SJR and Truffle Pig, CEO of Hill+Knowlton Strategies U.S.; Mike Valdes-Fauli, President, Pinta; Natalie Boden, CEO, Boden; and, Kety Esquivel, Senior Vice President – US Hispanic Consumer and Tech Practice, Edelman.

Unlike the rest of the Hispanicize event, attending the Hispanicize CMO & Diversity Summit is restricted only to brands, marketing executives, media companies and agencies. To register for this summit, click here.

This year’s Hispanicize CMO Summit & Diversity agenda focuses on diversity and inclusion, multicultural trends and research, case studies as well as Latino social media/digital best practices.

2018 Sessions include:

“Hispanic Marketing Roundtable: The Industry’s Hot Button Issues and Trends of 2018”

“Building a Multicultural Center of Excellence”

“The Moral Imperative: How Brands Are Forcing Agencies to Take Diversity Seriously”

“CVS y Más: Growth through Hispanic Initiatives”

“The Transformation of a Classic Brand into a Cutting-Edge One that Drives Conversation”

“Latinos Hallmark: The Evolution – not the Revolution – of a Brand”

“How Cross-cultural Is Your Brand?”

“Johnnie Walker Case Study”

“VR/AR: Why Mixed Reality Has Arrived and What Brands Can Do About It”

“Yes, Pigs Can Fly: The Chicarrones Story”

“Multicultural Digital Trends in 2018 Townhall”

“Rosetta Stone: Digital Strategies That Work in Hispanic Marketing”

“Aflac: The World Needs More Storytellers: How to Unlock the Potential of Your Unique Story”

“Pasión for Sports: How Hispanics are Driving the Future of Sports Marketing in the U.S.”

The Hispanicize CMO & Diversity Summit is part of a four-strand D&I strategy of Hispanicize that also includes the Hispanicize Diversity Marketing and Communications Career Fair, Hispanicize U and a dedicated Hispanic public relations industry track that will be unveiled next week.

Hispanicize Diversity Marketing and Communications Career Fair is another industry-first program that will take place on Wednesday April 18th from 1:00 p.m. to 5:30 p.m. and will be open to advertising, marketing, PR, social media and journalism professionals as well as university seniors from select partner institutions nationwide. Hispanicize will facilitate the space and process for agencies, brands and private companies from across the country who want to coordinate meetings with job candidates.

Hispanicize U: This is a national initiative that allows universities to send several hundred of their best and brightest communications and journalism seniors to attend Hispanicize 2018 at no cost. Hispanicize U will feature an entire career track just for Hispanicize U attendees, and those students will have almost fully unfettered access to all other tracks of Hispanicize 2018 as well as to the major career and job fair.

The Hispanicize CMO & Diversity Summit and the marketing track of all Hispanicize 2018 is sponsored by Publicis, H Code Media, CS Media Group, Best Western, Boden, Gil Media Co., República and Edelman.


Sponsorship information for the career fair and Hispanicize 2018 can be obtained by emailing [email protected] (See the Hispanicize 2017 recap video here:


The flagship partner of Hispanicize 2018 is Prudential Financial. Additional sponsors include Toyota, Universal Orlando Resort, HP, Microsoft, CNN, CNN en Español, Facebook, Amazon, Carnival Corporation, Wells Fargo, Walmart, United Airlines, República, Edelman, Publicis Groupe, Regions Bank, Cantu, the Greater Miami and Conventions Visitors Bureau, El Hint, Visit Philly, Israel Tourism, Telemundo, Microsoft, AARP, Suave, the Latino Museum, Revolver, HCode Media, Cesare Salerno, Ford Fund, Gil Media Co, Boden, Havas Formulatin, NASCAR, SBS/La Music, Vioss, Otter Box, Anomaly, the City of Miami, Octopus Advertising Group, NBC News, CS Media Group, Egami Consulting, Calvert Foundation, Vioss, The Wharf, Creativas Group, Wow Mktg, The Graspa Group, Hispanicize Wire, InkLink Marketing, the AIDS Health Foundation, and Sensis.

About The Hispanicize Event

Now in its 9th year, Hispanicize 2018 Week ( (#Hispz18) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Hispanicize 2018 is expected to draw more than 2,500 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days. The event will take place in downtown Miami’s JW Marriott Marquis hotel, April 17-19, 2018.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen, Latina Moms, Exit 7 and the Hispanic PR Blog.

The Hispanicize Event can be found on Facebook, Instagram (@HispanicizeEvent) and Twitter (@Hispanicize).