HMG & FLIGOO Announce Partnership to Help Marketers Increase ROI
— Carrot, a CRM Analysis Tool for Cross & Upselling —
MIAMI, FL – April 18, 20018 – (HISPANICIZE WIRE) – Hispanicize Media Group (HMG) and Fligoo, a Silicon Valley based Big Data and Machine Learning company, announce the launch of a new CRM analysis tool, Carrot.
Leveraging big data and machine learning, Carrot helps companies increase their opportunity to cross and up sell customers by analyzing various sources of information and past behavior, and uses its proprietary algorithms to predict and identify which products and services have the highest purchase probability across each customer cohort. It also helps identify the best channels of communication, language, and correct moment to present their offer for a new product or service on a customer by customer basis.
In addition to creating a higher ROI from existing customers, Carrot will also help companies use their data to acquire new customers.
The joint venture between HMG and Fligoo gives Carrot a global presence, with offices in San Francisco, New York City, Miami, and Argentina.
“We’re excited to be partnering with Fligoo to create a solution that gets brands immediate ROI by generating revenue from existing customers who know and trust that brand”, says Joseph Suquet, SVP Business Development & Strategy.
“HMG brings years of experience in connecting brands to their fans and executing campaigns to sell their products. Joining forces with HMG and launching Carrot gives us a total market solution”, says Lucas Olmedo, CEO of Fligoo.
Carrot officially launches today in Miami at the 2018 Hispanicize Conference, the largest annual event for digital content creation, journalism, marketing, entertainment and tech entrepreneurship in the Hispanic community.
About Hispanicize Media Group (HMG)
Hispanicize Media Group (HMG) is a multi-platform media company for multicultural millennials and Generation Z. HMG works with leading brands and advertisers to navigate the rapidly evolving, $1.7 Trillion U.S. Hispanic market by offering branded media opportunities, brand integrations, celebrity endorsements, digital marketing campaigns and social influencer management. HMG’s Hispanicize Week is the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. http://hmgmedia.co
Fligoo is a Big Data, Analytics, and Machine Learning company with offices in Silicon Valley, New York and Argentina that has AI solutions for various industries including financial services, insurance, healthcare, retail, and more.