EstrellaTV: The Only Spanish-Language Network, Broadcast or Cable with Total Day Growth in 2017
— While all Spanish-language networks experienced a drop in ratings, EstrellaTV grew its audience +12% vs. 2016
BURBANK, CA – January 5, 2018 – (HISPANICIZE WIRE) – EstrellaTV the fastest growing, minority owned Spanish- language television network in the U.S. announced today that it experienced growth in every daypart, standing out as the only Spanish language network to grow its audience across all time periods.
In 2017, EstrellaTV continued experiencing consistent growth year over year while its competitors were down in Total Day among adults 18-49. EstrellaTV was up +12%, while Telemundo was down -6%, Univision dropped -10%, Unimas slipped -4%, Galavision was down -11% and Universo dropped -19%, making EstrellaTV the only Spanish-language network, broadcast or cable that experienced any growth in Total Day in 2017 as compared to 2016. EstrellaTV was the only network in Spanish Language TV to show growth across every daypart(1).
EstrellaTV’s dynamic and fast-paced entertainment, news and reality-based programming has been the winning formula for the network’s steady growth and success since its inception, and a strategy that many of its competitors have recently started emulating.
“We are committed to continue making EstrellaTV a top programming destination for Hispanics living in the US who seek a better option to the outdated telenovela and long series format and the never-ending string of Tele-narcos. At EstrellaTV, we understand that humor and entertainment are at the core of our Latino audience’s taste when it comes to their viewing habits in the US,” stated Lenard Liberman, CEO, LBI Media, parent company to EstrellaTV Network.
About LBI Media, Inc.
LBI is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI operates the EstrellaTV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The Company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV® programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
(1)Nielsen (MediaView), 12/26/16-12/24/17 vs. 12/28/15-12/25/16, based on P18-49 Live SD (000)s