SAN FRANCISCO, CA – May 24, 2017 – (HISPANICIZE WIRE) – In March, Victoria Sanchez De Alba, Bay Area businesswoman and San Francisco candidate for San Francisco’s The Leukemia & Lymphoma Society (LLS) 2017 Woman of the Year, embarked on a 10-week mission to fund a $50,000 LLS research grant to combat blood cancers related to the use of pesticides. Sanchez De Alba’s campaign, Por Vida Juntos We Can Beat Cancer, concludes with LLS’s Grand Finale Gala on Saturday, June 3, 2017 from 6:00 p.m. to 12:00 a.m. at The Fairmont San Francisco, 950 Mason Street in San Francisco. For tickets, please visit: If unable to attend the Gala, tax-deductible donations can be made at:

Sanchez De Alba’s mission is to tell the world that pesticides affect all of us, especially people exposed to pesticides while working in agricultural fields. Such exposure has been scientifically proven to increase the risk of getting cancer(1). Her work comes from the heart: Por Vida Juntos We Can Beat Cancer is in honor of Sanchez De Alba’s father, Sebastian Sanchez, who worked in the Salinas Valley, CA agricultural fields for more than 40 years and died of non-Hodgkin lymphoma, a cancer associated with pesticide exposure(2,3) in 2002.

Sanchez De Alba’s campaign goal of $50,000 represents the cost of funding a cancer research lab for one year. Funds raised will be earmarked for research to fight non-Hodgkin lymphoma.

“My goal is to raise awareness about the serious health risks facing all farmworkers, and to help put an end to cancers that are shortening the lives of the hard-working people who put food on our tables,” said Sanchez De Alba.

According to LLS — the leading source of free, specialized blood cancer information, education, and support for patients, survivors, families, and healthcare professionals — blood cancers are the 3rd largest cause of cancer-related deaths in the U.S. and the largest type of pediatric cancer. Every three minutes, someone is diagnosed with blood cancer, and every nine minutes someone dies from it.

“We invite everyone to party for a tremendously important cause by joining us for the Grand Finale Gala on June 3rd at The Fairmont San Francisco,” said Sanchez De Alba. “It’s the last chance for people to support this vital campaign. And if you can’t join us at the Gala, we encourage people to make a donation. Any amount is welcome and will make a difference in people’s lives.”

Grand Finale Gala: Por Vida Juntos We Can Beat Cancer

WHEN: Saturday, June 3, 6:00 p.m. to 12:00 a.m.
WHERE: The Fairmont San Francisco, 950 Mason Street in San Francisco



To learn more about LLS, please visit:

(1) Farmworker Justice:
(2) Annual Review of Public Health:
(3) Agricultural Pesticides Linked to Non-Hodgkin Lymphoma by Dr. Mercola:

About Victoria Sanchez De Alba, 2017 Woman of the Year for LLS:
Victoria Sanchez De Alba is president and owner of De Alba Communications, a well-respected multicultural media and public relations consultancy. Her agency provides communications consultation to a wide range of industries and service areas, raising public awareness through strategic media outreach in both general and ethnic press. Sanchez De Alba is passionate about helping create a more socially responsible world, and has a proven track record for creating public relations campaigns that reach diverse audiences. Her coverage of socially relevant topics includes the California State Legislature; health and wellness; health status disparities faced by various races and ethnic groups; public education; workers’ rights; LGBT concerns; domestic abuse; bridging the gap in technology; and the environment. For more information, please visit