Alma Discovers Generación Z
— Leading multicultural agency to reveal findings from in-depth study about Latino teens —
MIAMI, FL – April 5, 2016 – (HISPANICIZE WIRE) – Move over Millennials, it’s time to start discovering the next demographic headed our way: Generación Z. The topic of what drives Latino teens, one of the hottest demographics brands need to gear up for, is the focus of a ground-breaking survey completed by Alma and will be revealed for the first time at the Hispanicize conference in Miami this afternoon.
“This is a group that will be large and in charge before we know it,” says Marta Insua, Chief Curiosity Officer at Alma. “By getting to know them ahead of time, we can gather the intelligence and insights we need to prepare for the next generation in marketing.”
Get to know what motivates the new generation of Latino teens, who influences them, and what the implications are for brands trying to reach them. The full results of the survey will be unveiled at the Intercontinental Miami Hotel at 1:15pm in the Chopin room, as part of a premier marketing industry session at Hispanicize 2016. The panel will also be available via live stream from the Hispanicize site.
“There is going to be a lot of buzz about this session because we’re talking about the generation of Hispanics that will be even more influential in how brands, politicians and other organizations operate,” said Manny Ruiz, founder and chairman of the Hispanicize brands that include the Hispanicize event and DiMe Media. “This research and session are a prototype of the compelling content we have in store for our faithful audience of Hispanic market brands, agencies and media companies attending this year’s event.”
Founded in 1994, Alma is today the 7th largest Hispanic Agency (based on Ad Age’s Hispanic Fact Pack.) Advertising Age has placed Alma on their A-List 5 times since 2010, including them among the top 10 U.S. agencies in 2010, 2012 and 2016, and as Multicultural Agency of the Year in 2014 & 2015. Creative Chairman and CEO Luis Miguel Messianu was honored as an ADCOLOR Legend in 2015 for his career achievements in diversity and was also named Diversity Trendsetter at the AAF Diversity Achievement Awards in 2013. The agency has won top industry awards including: Cannes Lions, Effies, Clios, D&AD, FIAP, Art Director’s Club and El Sol. Long-standing clients include McDonald’s, State Farm, Clorox, Tobacco Free Florida, and Sprint, among others. For more information, visit www.almaad.com or their social accounts @AlmaAgencY.
About Hispanicize 2016
Now in its seventh year, Hispanicize 2016 Week (www.HispanicizeEvent.com) (#Hispz16) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.
Hispanicize 2016 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami’s InterContinental hotel, April 4-8, 2016.
The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.