Ebuzzing Rapidly Expands in Latin America, Opening Mexico Office & Initiating US Hispanic Activity
Video advertising technology company plans to increase operations throughout LatAm
MIAMI, FL – May 12, 2014 – (HISPANICIZE WIRE) – Ebuzzing has announced today it has opened an office in Mexico to strengthen its presence in LatAm due to unprecedented demand. In addition the company has launched its Hispanic network within the United States, implementing ip targeting allowing Ebuzzing to reach 20.8 million Hispanics living within the US and enabling LatAm publishers to earn revenue from US traffic. The video advertising technology company already has 15 offices across the globe including an office in Miami, which opened in September 2013 and acts as the hub for pan-regional campaigns and LatAm operations.
“Ebuzzing have been pioneers in video advertising since 2006. Our outstream format proposition is what made the company the leader in Europe and by looking at how the LatAm market is responding to our offering I am confident we can achieve our ambitious expansion plan in the region”
The 20-strong team has run over 150 campaigns across 20 countries including the US, Argentina, Mexico, Brazil, Chile, Peru, Puerto Rico, Panama, Colombia and Venezuela, exceeding targets by +50% last year. As a result, the LatAm operations has rapidly expanded in the last six months, with operations now based in Argentina and Mexico. All LatAm campaigns are carried out independently by the LatAm team, with no additional support required from Europe. Ebuzzing has also developed ip targeting technology which makes it possible to identify Spanish speaking users within the United States and deliver them Spanish language campaigns. During the last six months Ebuzzing has worked alongside the world’s leading brands, including P&G, Samsung, Chanel, Puma and Citgo.
Eric Tourtel, General Manager LatAm explained: “Ebuzzing have been pioneers in video advertising since 2006. Our outstream format proposition is what made the company the leader in Europe and by looking at how the LatAm market is responding to our offering I am confident we can achieve our ambitious expansion plan in the region. Opening an office in Mexico will allow us to provide our customers with the best service and enable us to significantly grow our publisher network.”
Operations in Mexico will be run by Isela Abarca, who joined Ebuzzing as Business Director from Impacktu earlier this month. Isela has over six years of experience working in start-ups within the advertising industry, and has been appointed to oversee Ebuzzing’s growth in Mexico.
Isela Abarca commented: “I am very excited to have joined Ebuzzing, especially at such an interesting time for the company. The success the company has enjoyed so far is testimony to Eric and the team’s focus to offer valuable online video advertising solutions and deliver clients’ campaigns seamlessly. My first focus is to develop a strong team who will be similarly dedicated to our Mexico based clients.”
Working alongside Isela Abarca is Alex Demas, formerly of Pulpo Media. Demas has a wealth of industry experience including strategic media planning and buying, previously working at 42 Degrees at MediaVest before moving sales side at Terra and Pulpo Media. At Ebuzzing Demas will be responsible for growing the company’s US Hispanic sales and client base.
Ebuzzing creates engaging, high impact video experiences, distributing video ads to audiences through placements within social media, and premium media properties. To date, they have distributed thousands of campaigns for the world’s leading brands including Heineken, Acer, LG, Samsung, Evian and Adidas. Founded by Bertrand Quesada and Pierre Chappaz in 2007, Ebuzzing now has 250 employees with offices across New York, Miami and London as well as France, Italy, Germany, Spain, Luxembourg, Morocco and Dubai. Its R&D department employs 50 people, demonstrating the company’s commitment to innovation. Ebuzzing 2013 revenue was $67.5 million, up 78% from the previous year.