Tips to Hispanicize Your Multimedia News Release for Maximum Visibility.

When you target the U.S. Hispanic market, it’s important to make your multimedia news release culturally and linguistically relevant. While it’s not always possible to incorporate every item on this list, including any of these elements in your multimedia news release will increase its likelihood of attracting the attention of the media and the general public.


  • Add boiler plates, those sections toward the end of release that provide background information about the companies or organizations mentioned in the release. Help journalists understand more about the players featured in your news story.
  • Indicate if there is a company executive or spokesperson available to address any information in the release in English and Spanish. Include clear contact information (names, telephone numbers, e-mails, websites) by someone who is trained in handling the media.


For more helpful ideas on writing a powerful multimedia news release that generates buzz and visibility for your story, visit www.HispanicizeWire.com or call 1-855-GO-HISPANICIZE.


-- By Bill Gato, CEO, Hispanicize Wire, @billgato


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