2 Tips for Generating Buzz and Visibility for Your Story

When you target the U.S. Hispanic market, it’s important to make your multimedia news release culturally and linguistically relevant. While it’s not always possible to incorporate every item on this list, including any of these elements in your multimedia news release will increase its likelihood of attracting the attention of the media and the general public.


  • Include high-resolution photos or videos, especially images and photos that feature Latinos. Photos and videos increase the likelihood of a reporter or editor covering your story.
  • If possible, show images of Latinos in a group or family setting. Latinos have strong family values.
  • Add links to your social media and online video communities.
  • Distribute your multimedia news release in both English and Spanish. Give journalists and the general public the option of reading your story in their preferred language.
  • Avoid using “Spanglish” too often.
  • When translating your news release, be sure to use a skilled Spanish-dominant or English-dominant translator. Avoid using “Google Translate”.

For more helpful ideas on writing a powerful multimedia news release that generates buzz and visibility for your story, visit www.HispanicizeWire.com or call 1-855-GO-HISPANICIZE.


-- By Bill Gato, CEO, Hispanicize Wire, @billgato


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