Tips to Hispanicize Your Multimedia News Release for Maximum Visibility.

When you target the U.S. Hispanic market, it’s important to make your multimedia news release culturally and linguistically relevant. While it’s not always possible to incorporate every item on this list, including any of these elements in your multimedia news release will increase its likelihood of attracting the attention of the media and the general public.


  • Begin your news release with the most interesting information. What is the most interesting aspect of your story?
  • Use a quote from a company official who has a direct U.S. Hispanic role, such as “U.S. Hispanic Branding Manager”.
  • In your quotes, emphasize a phrase that conveys emotion and a human touch, and not facts or statistics.
  • Feature the quote of your Hispanic marketing executive or spokesperson very prominently toward your first three paragraphs.
  • By the first two paragraphs, include a direct reference to Latinos or Hispanics
  • Include any facts, statistics or anecdotes about how your news may relate to or impact Hispanics.
  • Double-check the accuracy of all of the information you are presenting in the press release. Journalists are trained to be skeptical and will ask tough questions.
  • When possible, add references or hyperlinks to fresh research or resources that relate directly or indirectly to your story. There is abundance of great free research on the Internet that can bring greater relevance to your story.
  • Keep your news release to a maximum of 500 words.
  • Since one of your goals for this press release distribution might be SEO, remember to add backlinks to your client’s website in the first paragraph. It's always best practice to have 1 or 2 backlinks in the first paragraph.

For more helpful ideas on writing a powerful multimedia news release that generates buzz and visibility for your story, visit www.HispanicizeWire.com or call 1-855-GO-HISPANICIZE.


-- By Bill Gato, CEO, Hispanicize Wire, @billgato


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