FRESNO, CA – September 5, 2014 – (HISPANICIZE WIRE) – The Crafty Chica, Kathy Cano-Murillo, debuts her Fall 2014 collection today at selected Michael’s stores, and kicks off her national appearance tour. Now in its seventh year, the new Crafty Chica product line celebrates Hispanic Heritage Month and Dia de Los Muertos. Kathy, an artist, novelist and celebrated blogger, designed all the items that include decorative papers, canvas tote bags, a face paint kit, appliqués and more.

“I love that they appreciate the value and opportunity that the Latino market has to offer, not just for Hispanic Heritage Month, but all year round. The Crafty Chica® product line has been the biggest milestone in my career!”

Kathy is known for her glittery “Mexi-Boho” style on her blog, CraftyChica.com, and is inspired by her Mexican-American heritage. Her dramatic use of vivid color, combined with traditional images, has universal appeal.

To support and celebrate the release, Kathy is bringing her family and embarking on “Tour de Sparkle” – a 13-store appearance tour. She will visit stores in her home state of Arizona, as well as California and Texas. Aside from meeting customers, she will offer free Crafty Chica temporary tattoos, her favorite craft tips, and prizes.

Kathy has an award-winning web site, CraftyChica.com, which features more than 3,000 craft tutorials ranging from painting to sewing to shrine-making. As an “all-American-Latina”, her mission is to spread creativity through positivity, which she does every day with her uplifting blog posts.

“Latinas are becoming very influential voices in the arts and craft industry,” says Kathy Cano-Murillo, The Crafty Chica. Kathy is a national spokesperson for iLoveToCreate. She has also designed/blogged for brands such as Disney, Pier 1 Imports, Lowe’s, Women’s Day, Lifetime TV, HGTV, DIY Network, Nestle, Ford, Cacique and others. She has been profiled in USA Today, The Washington Post, and The New York Times. Kathy has seven published craft/DIY books as well as two craft-themed novels, Waking Up in the Land of Glitter and Miss Scarlet’s School of Patternless Sewing (Grand Central Publishing).

“iLoveToCreate believes in diversifying culturally and meeting the needs of all consumers in the arts and craft industry with a high quality Crafty Chica® product line that promises to give consumers an easy and joyful creative experience,” says Valerie Marderosian, Senior Vice President and Chief Creative Officer of iLoveToCreate. iLoveToCreate is the first manufacturer to launch a Latino-centric craft line in mainstream retail.

“I’m so proud to work with a company that is so innovative,” Kathy says. “I love that they appreciate the value and opportunity that the Latino market has to offer, not just for Hispanic Heritage Month, but all year round. The Crafty Chica® product line has been the biggest milestone in my career!”

Crafty Chica Tour de Sparkle dates:

Arizona

Friday, 9/5: 1925 E Camelback Rd, Phx 5-7 p.m.
Sunday 9/7: 285 N Federal St, Chandler 6-8 p.m.
Monday 9/8: 9470 W Northern Ave, Glendale 6-8 p.m.
Tuesday 9/9: 4070 N Oracle Rd, Tucson 12-2 p.m.

Nevada/California

Friday, 9/12: 537 N Stephanie St, Henderson 5-7 p.m.
Saturday 9/13: 12353 Mariposa Rd, Victorville, 2-4 p.m.
Sunday 9/14: 4850 Telephone Rd, Ventura 2-4 p.m.
Monday 9/15: 13410 Whittier Blvd, Whittier 6-8 p.m.
Tuesday 9/16: 1652 Camino Del Rio, San Diego, 5-7 p.m.

Texas

Saturday, 9/20: 5601 Brodie Ln, Austin 5-7 p.m.
Sunday, 9/21: 17700 US 281 N, San Antonio, 5-7 p.m.
Monday, 9/22: 7560 Westheimer Rd, Houston 5-7 p.m.
Tuesday 9/23: 5500 Greenville Ave, Dallas 5-7 p.m.

About iLoveToCreate®
iLoveToCreate®, a Duncan Enterprises Company, is a privately-held, family-owned Fresno, California based company that has been a leader in the ceramic arts and crafts industries since 1946. As a manufacturing, marketing, sourcing and distribution organization, iLoveToCreate® maintains a solid reputation for excellence in product development, quality, education and health & safety. Not one to rest on its reputation, iLoveToCreate® always strives to explore new avenues of creativity for its core brands, Duncan® Ceramic Arts, Tulip® Fashion Art, Aleene’s® Crafting Adhesives, Crafty Chica® and ilovetocreate.com® The Crafty Chica® product line is available starting September 6, 2014 at selected Michaels stores and online at Craftychica.com.

About Day of the Dead (Spanish:Día de los Muertos)
Day of the Dead (Día de los Muertos) is a holiday that honors both death and the cycle of life. It is celebrated in Mexico and around other parts of the world from October 31-November 2. The holiday honors past loved ones by setting up and decorating colorful altars with beautiful flowers and mementos in their homes and on their grave sites. Traditions connected with the holiday include building private altars honoring the deceased using sugar skulls, marigolds, religious charms, and the favorite foods of the departed.

About Crafty Chica®
The Crafty Chica® brand was developed to celebrate Hispanic culture through creativity. Kathy Cano-Murillo–creator and spokesperson for the award-winning Crafty Chica® product line–combines vibrant color and bold imagery for a unique, yet universally appealing style. Crafty Chica® products are fun, innovative and over-the-top, providing a foundation for even for beginning crafters to express themselves easily and colorfully. The Crafty Chica® line celebrates the rich exciting history of the Dia de los Muertos holiday and features cheerful Mexican sugar skulls as well as other symbolic Mexican designs that represent passed life.