SAN FRANCISCO, CA – October 1, 2015 – (HISPANICIZE WIRE) – In recognizing the mass appeal of Latino cuisine on American culture, HipLatina has launched a digital channel providing a broader wine and Latino food experience to more than 250,000 users on Hiplatina.com. Now chef Susie Jimenez, wine industry insider Dalia Ceja of Ceja Wines, and drinks maven Patricia Vasconcelos will share their expertise and family traditions through short, informative videos.

“With our new expert guides, HipLatina expects this culturally authentic experience to fully resonate with the growing US millennial audience of ambicultural Latinas”

Chef Susie, graduate of the California Culinary Academy and the owner of Spice It Up Catering, is passionate about teaching others to cook using a variety of techniques and flavors. Dalia, who was named Woman of the Year through the Napa Valley Hispanic Chamber of Commerce (2011), is committed to promoting awareness of authentic Mexican cuisine and pairing it to create a new wine experience. Patricia is an expert in spirits and wine, and prides herself on sharing the good life through a fun approach to education. Hip Wine Club is made up of HipLatina’s recommended and hand selected wines from our favorite regions of the world, and is launched with the aim of furthering wine education.

“With our new expert guides, HipLatina expects this culturally authentic experience to fully resonate with the growing US millennial audience of ambicultural Latinas,” (a descriptor coined by Nielsen in its report “Latina Power Shift”) said HipLatina Co-Founder and wine industry expert Lisa Cavalli. According to the Nielsen report, “Latinas represent prominent contributors to the educational, economic, and cultural wellbeing of not only their own ethnicity, but of American society and the consumer marketplace. This rise of Latinas is driven both by strong demographics and a rising inclination toward success in mainstream America.”

HipLatina also offers its readers content about Living: health & wellness, family & education, & travel. Style: fashion, beauty, home décor. Arts: music, art & film, & books. Success: career, financial & inspiring stories.

About HipLatina®

HipLatina (www.hiplatina.com) is a digital media platform providing lifestyle articles highlighting goings-on and success stories in the Latina community. We promote up-and-coming Latina artists and entrepreneurs, as well as focusing on bicultural education for readers of all ages. We engage our community through daily original content reflecting the diverse interests and traditions of today’s Latinas in the US. Our network of contributors is made up of seasoned writers celebrating the lives of our diverse Latino community. With a global view and ambicultural® perspective, HipLatina generates 100’s of millions of monthly conversations and impressions across our website and social platforms.