MIAMI, FL – March 25, 2014 – (HISPANICIZE WIRE) – Hispanicize 2014 will kick off its Latino film showcase April 1st with a one-of-a-kind film screening reception and red carpet for Cesar Chavez, featuring the family of American Latino civil rights leader, Cesar Chavez.

“Hispanicize is proud to showcase this important film with some of the most influential Latinos in the nation and, most importantly, with the people that meant the most to Cesar Chavez personally: his own family”

Sponsored by AARP’s Movies for Grownups, myLINGO, and hosted by Regal Cinemas, the ‘Entre Familia: A Special Screening of ‘Cesar Chavez’ will be held at the Regal Cinemas South Beach Stadium 18, located at: 1120 Lincoln Road, Miami Beach, FL.

During the Cesar Chavez screening, viewers can listen to the English language film in Spanish thanks to myLINGO, a new smartphone app that will launch with the release of Cesar Chavez on March 28th. Prior to going to the movie, users can download the application and Spanish audio track. Once in the theatre, using their smartphones and headphones, moviegoers can listen to the film in Spanish in real time.

Cesar Chavez’ granddaughters, Julie Chavez-Rodriguez, White House Office of Public Engagement and Christine Chavez, U.S. Department of Agriculture will attend the program. As part of the program, they will discuss the legacy of their great namesake and how they are leveraging the film and their own talents to build on Cesar Chavez’s footprint in history.

The exclusive film reception is available on a first-come, first-serve basis to Hispanicize 2014 badge holders, members of AARP and the general public. Media wishing to cover the event will be given priority access but must rsvp at [email protected]

“Hispanicize is proud to showcase this important film with some of the most influential Latinos in the nation and, most importantly, with the people that meant the most to Cesar Chavez personally: his own family,” said Calixto Chinchilla, Hispanicize film program manager. “This program and film is going to be a cultural treasure of this year’s event.”

“AARP’s Movies for Grownups was created to spotlight and celebrate movies with storylines, actors and performances that have distinct relevance to the 50+ audience,” said Lorraine Cortes-Vazquez, Executive Vice President for Multicultural Markets and Engagement. “It’s great to see Hollywood embracing two audiences, one of which is Latino. We are proud to support this film that has a storyline so near and dear to many Hispanics.”

“We are very excited to share with Hispanicize attendees the myLINGO app, which is debuting in theatres on March 28th, with the highly anticipated bio pic Cesar Chavez,” said Olenka Polak, co-founder of myLINGO. “myLINGO will revolutionize how the Hispanic community watches movies.”

By downloading the myLINGO application, non-native speakers can enjoy going to the movies with family and friends in the same theatre, using their language of preference; all they need is a smartphone and headphones.

Sponsorship and Registration Information
The presenting sponsor and exclusive beauty care sponsor of the event is Procter & Gamble. As of today, other announced sponsors include: 3M, Toyota, Google, McDonald’s, Sherwin-Williams, Crest, Home Depot, Coffee-mate, Burson-Marsteller, Transitions, Fox News Latino, NASDAQ’s GlobeNewswire, Vme TV, Florida Blue, The Zocalo Group, Visit Philadelphia, The Axis Agency, Sensis Agency, Hispanicize Wire, Textter, Balsera Communications, El Sol Newspaper, Latinum Network, BodenPR and many more consumer products, food, fashion and lifestyle, toy and travel brands who will shortly be disclosed. Media partners include Being Latino, NPR’S Latino USA, Latin Heat, Media Moves, PRODU, OVN Latino and iBlog Magazine.

Hispanicize 2014 Film Showcase Sponsors

The Hispanicize 2014 Film Showcase is presented by AARP and co-sponsored by: myLINGO, and hosted by Regal Cinemas.

Sponsorship information is available by contacting [email protected] or calling 203.364.4779. To reserve a hotel room visit

http://www.ihg.com/intercontinental/hotels/gb/en/miami/miaha/hoteldetail?qAdlt=1&qChld=0&qRms=1&qIta=99801505&qGrpCd=SKS&qPSt=0&qSmP=3&qWch=0&qSHp=1&qBrs=6c.hi.ex.rs.ic.cp.in.sb.cw.cv&qSrt=BRAND_SORT&qRpp=25&qRRSrt=rt&qFRA=1&srb_u=1&icdv=99801505

About Hispanicize 2014
Now in its fifth year, Hispanicize 2014 (http://www.HispanicizeEvent.com) (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, technology, film and music.

Co-chaired by award winning journalist Maria Hinojosa of NPR’s Latino USA and Patricia Pineda, Group Vice President of the Hispanic Business Strategy Group of Toyota Motor North America, Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, technology, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.

About AARP

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world’s largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.
About myLINGO
Co-founders Olenka and Adam Polak created myLINGO in 2012 with the intention of sharing the magic of the movie theater with non-English speaking viewers – a population previously isolated from the industry by various language barriers. Largely inspired by their childhood in a Polish-speaking household, where lingual differences posed a tangible challenge, the siblings developed a mobile app that collects audio tracks in multiple different languages, making them available in movie theaters worldwide.

Movie fans can download myLINGO onto their iPhone or select Android devices. To learn more about myLINGO and download the app, please visit www.myLINGOapp.com.

Facebook: https://www.facebook.com/myLINGOapp
Twitter: https://twitter.com/myLINGOapp

About Christine Chavez
Christine Chavez has a made a lifetime commitment to civil rights, the labor movement, and community organizing. Born in the City of Delano, in the heart of California’s Central Valley, she was always surrounded by the farmworker movement. This background served her well, preparing her to become political director for the United Farm Workers Union where she actively engaged in raising public awareness about civil rights protections for farmworkers and the larger immigrant community. Today, Christine works for the United States Department of Agriculture as the Farmworker Coordinator.

About Julie Chavez Rodriguez

Julie Chavez Rodriguez serves as Deputy Director of Public Engagement. Over the past two years, Julie has served as the White House’s primary liaison to the Latino community and on immigration related issues. In this role, she has coordinated the White House’s efforts surrounding commonsense immigration reform and outreach to the Latino community on the Affordable Care Act, jobs and the economy, and education reform, among other Presidential priorities. Prior to joining the White House, Julie served as the Director of Youth Employment at the Department of the Interior and the Deputy Press Secretary to former Secretary of the Interior Ken Salazar. Before joining the Administration, Julie served as the Director of Programs at the Cesar E. Chavez Foundation