FORT WASHINGTON, PA –March 31, 2014 – (HISPANICIZE WIRE) — The makers of ZYRTEC® are thrilled to announce they have partnered with celebrity makeup artist Jackie Gomez to help Latinas achieve the hottest looks this spring, even when dealing with ALLERGY FACE™ beauty challenges like a red nose, puffy face and watery eyes. Gomez is the beauty architect behind some of today’s leading singers and Hollywood actors and she is sharing exclusive makeup solutions with allergy sufferers. Gomez will help Latinas face their allergies with six specially curated “looks” for any occasion from daytime chic to nighttime bella.

Gomez will join lifestyle and beauty expert Carmen Ordoñez to address allergy-related beauty challenges that can cause sufferers to miss out on important moments. Ordoñez will share lifestyle tips that help allergy sufferers enjoy the spring season in style – whether they’re attending an outdoor spring wedding or entertaining guests in their backyard.

“As an allergy sufferer myself, I understand the challenges of combating ALLERGY FACE™ beauty blunders,” said Gomez. “I’m excited to blend my passion for beauty and makeup with my go-to solutions to combat allergy-related beauty challenges to show Latinas how they can face their allergies when armed with the right tips and tricks!”

“This event gives us the unique opportunity to provide this important community with the resources and beauty solutions they need to face their allergy-related beauty challenges and feel mejor.”

Gomez will reveal her “looks” at Hispanicize 2014, the largest annual event for Latino trendsetters hosted in Miami from April 1 through April 4. At Hispanicize, the brand will invite event attendees to – quite literally – face their allergies through a mirror installation showcasing ALLERGY FACE™ beauty and lifestyle tips. Guests will be encouraged to snap a “selfie” in one of the mirrors using the #ALLERGYFACE hashtag and share their favorite beauty solutions with their social networks so that even more Latinas can be prepared for the spring allergy season.

“This event gives us the unique opportunity to provide this important community with the resources and beauty solutions they need to face their allergy-related beauty challenges and feel mejor,” said Colleen Sellers, Group Brand Director, Allergy at McNeil Consumer Healthcare.

Gomez’s “looks” will be featured on the ZYRTEC® Facebook page so allergy sufferers can combat ALLERGY FACE™ beauty challenges and look bellas at home. Ordoñez’s tips to help allergy sufferers enjoy and make the best of the spring allergy season will also be shared so Latinas don’t have to miss out on any of life’s special moments due to ALLERGY FACE™ beauty challenges.

For more information on the ZYRTEC® Brand and other beauty tips to combat ALLERGY FACE™, visit http://www.zyrtec.com/passion/beauty or the ZYRTEC® YouTube Channel (http://www.youtube.com/zyrtec).

About the ZYRTEC® Brand
ZYRTEC® (cetirizine HCl) is the number one allergist recommended brand . ZYRTEC® helps relieve the allergy symptoms of sneezing, runny nose, itchy, watery eyes and itchy nose or throat. These symptoms can be caused by allergy triggers such as dust, mold, pet dander, tree pollen, weeds and grasses.

The makers of ZYRTEC® offer products including ZYRTEC® Dissolve Tabs, Children’s ZYRTEC® dissolve tabs, ZYRTEC® Tablets and ZYRTEC® Liquid Gels that all provide 24-hour allergy relief, and ZYRTEC®-D that provides the proven allergy relief of ZYRTEC® plus relief from nasal congestion and sinus pressure for a full 12-hours.

About McNeil Consumer Healthcare
McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a broad range of well-known and trusted over-the-counter (OTC) products around the globe. McNeil Consumer Healthcare is most widely recognized for the TYLENOL® brand. Other McNeil Consumer Healthcare brands include BENADRYL®, ZYRTEC® and ZYRTEC®-D allergy medicines, IMODIUM® A-D anti-diarrheal, MOTRIN® IB pain reliever and fever reducer, and SUDAFED® and SUDAFED PE® nasal decongestants.

1 Among OTC oral antihistamines