Casa Latina Partners with BlogHer to Co-produce ‘The Blogger Business Bootcamp’ at the Casa Latina Home Expo in NYC November 15
NEW YORK, NY – September 8, 2014 – (HISPANICIZE WIRE) – Casa Latina, one of the leading bilingual multi-media home-and-lifestyle brands (www.casalatina.com), is partnering with BlogHer, Inc., the premium cross-platform media network and publisher for women, to co-produce a Blogger Business Bootcamp for Latina Lifestyle and Parenting bloggers at the Casa Latina Home Expo on November 15th in NYC.
“The collaboration with BlogHer will add to the Expo’s consumer offering by creating a dynamic experience for Latina bloggers that integrates a community of multi-media experts, resources and tools in order to help them reach the next level”
The Blogger Business Bootcamp is a professional opportunity available to entrepreneurial, professionally-minded Latina bloggers in the NY Tri-State area, and will feature a diverse community of culturally-relevant professionals speaking on the theme “How-To Develop A Blog Into A Brand.”
“We are excited to have BlogHer as a partner leading up to our second annual Casa Latina Home Expo,” said Nora Diaz Bretherton, co-Founder of Casa Latina. “The collaboration with BlogHer will add to the Expo’s consumer offering by creating a dynamic experience for Latina bloggers that integrates a community of multi-media experts, resources and tools in order to help them reach the next level.”
“Casa Latina is delivering a unique experience to Latina bloggers in the Tri-state area, and we’re proud to be a part of intensifying their educational offering,” added Elisa Camahort Page, co-founder and COO of BlogHer.
The Blogger Business Bootcamp will take place in addition to the Expo’s slate of influencer-led how-to clinics, creative home-based ideas, product giveaways, chef led cooking demos and children’s entertainment.
Jaylah Sandoval Producer, VJ and On-Air Personality for Alex Sensation’s show on La Mega 97.9 in NYC and El Zol 106.7 Miami, the #1 radio show on Spanish Broadcasting System, will be the Emcee for the day.
The exciting slate of talent hosting clinics, Q&A’s and Meet & Greets with attendees include:
— John Colaneri from HGTV’s hit show Cousins Undercover
— Vanessa Deleon, Interior Designer and on-air talent featured in HGTV Design Star, Food Network Restaurant Impossible and NBC’s American Dream Builders.
— Marlene Pratt, Casa Latina Cofounder, Interior Designer and Television Talent
— Dr. Helen Troncoso, Health Expert and Vme-TV talent, is leading the Expo’s Healthy Home/ El bienestar del hogar initiative
— Kathy Cano Murillo aka The Crafty Chica
— Jeannette Kaplun founder of Hispana Global
Media Partners Include:
Vme-TV, SBS, Telemundo’s El Show de Jackie, Las Comadres de las Americas and others.
3,000-4,000 guests are anticipated at the Casa Latina Home EXPO on Saturday, November 15th between 10AM to 5PM. For additional information, please visit www.CasaLatinaHomeExpo.com or call Nora Diaz-Bretherton at 917.518.3950.
Sponsorship Opportunities Are Available
About Casa Latina
Co-founders Marlene Pratt and Nora Diaz Bretherton developed Casa Latina as a multi-media bilingual home-and-lifestyle brand that addresses the different, yet intertwined, realities of Latina life in the U.S. Casa Latina’s content has been featured on Telemundo Ch. 47, Vme TV, NY1 Noticias, Television Dominicana, WNBC Univision Ch. 41, Fox News Latino, El Diaro La Prensa and Vista Magazine offering a strong value proposition for brand partners and a way for sponsors to connect and communicate with millions of Latinas.
BlogHer (www.blogher.com) is the leading cross-platform media network created by, for and with women in social media. BlogHer delivers quality advocacy at scale for brands seeking to engage in authentic and persuasive dialogue with moderated communities led by more than 3,000 quality bloggers and 12,500+ engaging, original voices in social media, reaching an audience of 100 million across premium blogs, Pinterest™, Facebook®, and Twitter™. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins, and Lisa Stone, BlogHer publishes and syndicates news, information, advice, recommendations and research on women in social media across interest areas as well as on BlogHer.com. The company also hosts the world’s largest conferences for women in social media.