Casa Latina Enterprises & DiMe Media Partner to Produce the Blogger Business Bootcamp at the Casa Latina Home Expo in May
MIAMI, FL – May 7, 2015 – (HISPANICIZE WIRE) – Casa Latina Enterprises, a bilingual multi-media home and lifestyle brand for Latinas, has partnered with DiMe Media, a leading national network of Latino content creators, to co-produce the 2nd Blogger Business Bootcamp at the Casa Latina Home Expo on May 30th & 31st in Miami.
The Blogger Business Bootcamp is targeting the growing number of entrepreneurial Latinas who are highly engaged online. It will provide them with the skills and tools necessary to leverage their reach and develop their online platforms into a revenue generating business.
The panels and workshops will provide Miami bloggers with access to a diverse community of culturally relevant experts who speak to the professional development opportunities that resonate with Latina lifestyle and parenting bloggers.
“I am in constant awe at the spirit, dedication and energy of the Latina Blogger community and thrilled to be collaborating with the stellar team at DiMe Media to create an amazing professional development experience for them,” said Nora Diaz Bretherton, co-Founder of Casa Latina.
In collaboration with DiMe Media, Vicky Ayala, brand strategist and owner of the lifestyle website VickyByDesign.com, will lead the panels and workshops. Vicky teaches bloggers, entrepreneurs and performing artists how to be expressive, tell their stories and create a memorable brand experience for their online business.
The micro-conference will consist of four (4) niche panel sessions on Saturday, May 30th and (3) hands-on workshops on Sunday, May 31st.
“DiMe Media is proud to partner with Casa Latina to empower Latina digital influencers with the skills training and insights they need to build stronger digital businesses for themselves and their families,” said Cristy Clavijo-Kish, co-founder and partner of DiMe Media.
The Blogger Business Bootcamp will take place in addition to the Casa Latina Home Expo’s slate of influencer-led how-to clinics, creative home based ideas, product giveaways, cooking demos and children’s entertainment.
Among the celebrities and notable activities scheduled to take place on the Expo floor throughout the weekend are:
— See the queen of Latin media, CRISTINA SARALEGUI; the first 200 attendees will receive a signed copy of her new book Pa’rriba y pa’lante! on Sat., May 30 only.
— Meet GISELLE BLONDET, actress, TV host, entrepreneur and author of new book, Tengo 50. ¿Y qué?
— Try tasty samples and learn from experts ELAINE & DAVID DURAN of TLC’s The Next Great Baker on the Cooking Stage!
— Learn new DIY design tips and tricks as you walk through the IKEA DESIGN ROOM CHALLENGE created by local students from the Miami International University of Art & Design. Get insider tips from MARLENE PRATT, interior designer and TV personality, and MARTIN AMADO, home stylist and TV personality, on the BETTER LIVING STAGE.
— Stroll through local artists’ galleries in our ART MARKET and see renowned Cuban American artist HUMBERTO BENITEZ, creator of the official Casa Latina Home Expo poster.
— Stop by the KID ZONE for fun activities, healthy exercises and let your kids release some energy!
Casa Latina Home Expo is proud to partner with People en Español, Moen, IKEA, Miami Herald, DiMe Media, Pottery Barn at Village of Merrick Park and the South Florida Hispanic Chamber of Commerce.
For panel, workshop and ticket information to the Blogger Business Bootcamp, visit:
The Casa Latina Home Expo is open on Saturday, May 30 from 10:00 am to 9:00 pm. and Sunday, May 31 from 10:00 am to 6:00 pm.
For a complete schedule, tickets and Expo information, visit: www.CasaLatinaMiami.com.
About Casa Latina
Casa Latina Enterprises is the first bilingual, multi-platform home and lifestyle brand designed specifically for the needs, tastes and values of the U.S. Hispanic market. The company was founded by cousins Nora Diaz-Bretherton, a sales and marketing executive, and Marlene Pratt, a home improvement expert and interior designer with extensive on-air media experience. In August 2014, Marketplace Events acquired Casa Latina Home Expos, which expand on the traditional home show model that focuses on renovation, remodeling and home design to also encompass culturally relevant health and nutrition, and parenting and lifestyle components.
About DiMe Media
DiMe Media (formerly Latina Mom Bloggers) is a national network of Latina and Latino digital influencers on YouTube, Instagram, Vine, blogs and Facebook that develops tailored and culturally relevant campaigns that engage U.S. Hispanic consumers.
DiMe (which translates to “Tell Me”) helps brands connect with carefully vetted Latina and Latino content creators with branded marketing opportunities that produce results-driven programs including brand ambassadorships, branded content development, product reviews, influencer-brand events, Twitter Parties, Facebook chats, online media interviews and other customized programs.
The company is part of the corporate umbrella group that includes the annual Hispanicize Event, Being Latino, Hispanicize Wire and the Hispanic PR Blog. DiMe’s client roster includes Fortune 500 brands including Procter & Gamble, Unilever, Coca-Cola, Univision and Disney Studios among others.