AARP Expands on New Solutions that Serve the 50-Plus to Live Their Best Lives with Salud, Dinero y Amor (Health, Wealth & Personal Fulfillment)
— AARP offers inspiration and education at Hispanicize 2017 to Hispanics Age 50-plus —
WASHINGTON D.C. – March 30, 2017 – (HISPANICIZE WIRE) – AARP returns to Hispanicize, to reveal the secrets on how to to enjoy a life full of health, financial resilience and personal fullfillment. AARP brings to life its multigenerational and upbeat Spanish language brand campaign, “Dedicarte a ti es hacer más por tu familia” (Doing more for yourself helps you do more for your family) through an interactive booth experience and an influencer panel session, “Living Your Best Life at Any Age.”
“Recognizing that Hispanics 50-plus oftentimes put the needs of their families above their own, AARP has come to Hispanicize to connect directly with them and show why it’s best to take care of yourself so that you can be a better provider for others,” said Yvette Peña, Vice President of Multicultural Leadership Hispanic/Latino Audience Strategy at AARP. “Salud, dinero y amor are the central themes that unite all of us in our pursuit of happiness and AARP promises to be there every step of the way.”
“We are excited to have AARP as part of Hispanicize this year given the value they offer to Hispanics, especially those that are 50-plus. Here, the brand is well positioned to engage with influencers who can spread the word on how benefits to its members can also be enjoyed by everyone in the family,” said Manny Ruiz, CEO of Hispanicize Media Group. “AARP’s participation at Hispanicize shows its commitment to serve the Hispanic community.”
The “Living Your Best Life at Any Age” panel discussion offers Baby Boomers and Gen-Xers , as well as Millennial influencers (with followers above the age of 50), the means to live a balanced life where ‘doing more for yourself helps you do more for your family.’ With expertise in health, financial resilience and personal fulfillment, each panelist will share how AARP’s programs and services can help people achieve a balanced life regardless of age.
The confirmed panelists include:
— María Marín (Moderator) – international motivational speaker, national newspaper columnist, author, and radio program host. Her wealth of expertise in the art of negotiating makes her the only Latina teaching the topic worldwide.
— Maria Elena Salinas (Salud) – respected award-winning broadcast journalist, author and co-anchor of the flagship evening news broadcast, Noticiero Univision, co-host of Aquí y Ahora (Here and Now), a news magazine program on Univision, and host of The Real Story on Investigation Discovery. She has a following of millions of viewers across the Americas.
— Marco Antonio Regil (Dinero) – renowned TV personality, public speaker and activist. As the host of the Spanish version of Family Feud, The Price is Right, and Mexico’s hit show, Generation Gap (Recuerda y Gana), Regil is a constant fixture in Hispanic households. He has participated in numerous forums across the world to promote healthy living.
— Lynn Ponder (Amor) – award-winning social media influencer, and founder of webcitygirls.com and the #SerSinNúmero/#BeNumberless social movement. She has made it her mission to change the media’s and public’s perception of women as they age.
AARP’s Salud, Dinero y Amor interactive booth further builds the brand’s relevance by sharing how its offerings help Hispanics achieve more than they would acting on their own. Booth activities are hosted by panelists and influencers including: Maria Marín, who will offer tips on love, empowerment and positivity from her book, Pide más, espera más y obtendras más; James Tahhan, who will conduct healthy smoothie recipe demonstrations and provide onsite tastings; and Marco Antonio Regil, who will offer planning tips and must-dos to secure one’s financial future.
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With nearly 38 million members and offices in every state, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and advocate for what matters most to families with a focus on health security, financial stability and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org/espanol or follow @AARPenEspanol, @AARP and @AARPadvocates on social media.