MIAMI, April 16, 2018 – (HISPANICIZE WIRE) – For the fifth consecutive year, Toyota, the best-selling auto brand among U.S. Hispanics, will be the exclusive automotive sponsor of Hispanicize 2018, the iconic largest annual event for Latino trendsetters and newsmakers that will take place April 17-19 at the JW Marriott Marquis in Miami.

In its ninth year, Hispanicize (, #Hispz18) is expected to draw more than 2,500 of the nation’s most influential Latino professionals in the fields of digital content creation, journalism, music, marketing, film and business. The three-day event is designed to be a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, and more targeting Latinos in the U.S. and Puerto Rico.


Neida Sandoval is won five National Emmy® awards during her 37-year career, which encompassed 23 years at Univisión Network, where she was National Correspondent and News Anchor. Including, 15 years on its top-rated morning show “Despiérta América.” For two years Sandoval was also a News Anchor for Telemundo Network’s popular morning show “Un Nuevo Día.”

“Toyota’s commitment to Hispanics is genuine and passionate,” Sandoval commented. “It’s a great honor once again to be Toyota’s Celebrity Ambassador at Hispanicize. I’ve seen first-hand Toyota’s continuous efforts on behalf of the advancement of our Hispanic Community and I’m thrilled to be able share it with all of you here.”

Toyota will headline several events at Hispanicize, including the Toyota Rockstar Experience, consisting of an interactive experiential activity in which attendees will be invited to have fun while exploring their musical talents, as well as “to celebrate how Latino professionals are becoming the entrepreneur rockstars of the business world”, del Aguila mentioned. Toyota also features as the CMO Summit Title Sponsor. The summit is an initiative that takes place as part of the Hispanicize annual conference, and it focuses on what brands are doing best in the U.S. Hispanic Market.

“Toyota has been a steadfast partner of both Hispanicize and the Latino community,” said Manny Ruiz, founder of Hispanicize Media Group, which owns the event. “We are very pleased and fortunate to have Toyota return to the event this year and look forward to welcoming them for many years to come.”

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to the world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support nonprofits to help expand their ability to assist more people move more places. For more information about Toyota, visit

About The Hispanicize Event
Now in its 9th year, Hispanicize 2018 Week (, #Hispz18) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship targeting Latinos in the U.S. and Puerto Rico.

The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen, Latina Moms, Exit 7 and the Hispanic PR Blog.

The Hispanicize Event can be found on Facebook, Instagram (@HispanicizeEvent) and Twitter (@Hispanicize).