Vanessa James Media and Chevy UrbanStyle Present ‘#VJMedia Mixology II’
VJ Media partners with automotive giant to create an interactive experience fusing fashion, technology and lifestyle brands
Miami – July 5, 2013 – (HISPANICIZE WIRE) – Celebrity television and radio host Vanessa James has partnered with one of America’s most iconic brands, Chevrolet and the Chevy UrbanStyle Movement to present “VJMedia Mixology II”.“VJMedia Mixology” is an international collective of media, bloggers, and brand partners who will come together for an amazing night. The term “media mixology”, was coined by Vanessa James, to connect brands with media stakeholders. This years’ event is invitation-only and will take place at L-M-N-T Studios Midtown, 55 NW 36th St. Miami, FL 33127 from 6p.m-11p.m. Media and patrons must confirm attendance.
“we will be introducing Chevy Urban Style to South Florida media and VIPs”
Vanessa James Media celebrates over 10 years of success in the Miami/South Florida market. At the second annual “#VJMedia Mixology II” guests will have an opportunity to enjoy VJM brand partners, while catching a sneak preview into the latest projects and platforms set for VJM this fall and beyond. “The VJM team has curated media mixology to provide an experience that organically mixes brands with media influencers and lifestyle bloggers” said Vanessa James, CEO of Vanessa James Media (VJM). “We are excited to celebrate the VJM brand and its brand partners during this signature interactive event.”
Chevy Urban Style
The introduction of the all-new 2014 Chevrolet Impala will take center stage at “VJMedia Mixology II”. To kick off the partnership, VJM has chosen eight influencers who represent fashion, music, art and technology to indulge in an intimate drive experience. Each influencer will be included in a “Vlog” by VJM sharing their favorite sites in Miami while driving the new 2014 Chevrolet Impala.
“We are very excited about our partnership for the upcoming VJ Media Mixology event where we will be introducing Chevy Urban Style to South Florida media and VIPs,” said Jocelyn Allen, Director of Regional, Grassroots and Diversity Communications for General Motors. “The idea behind Chevy Urban Style is that no matter the industry – automotive, fashion, music, art – urban influences and style are present. It is bold, fresh and inspired, just like the completely redesigned, all new 2014 Chevrolet Impala. This beautifully styled car will re-energize the iconic Impala nameplate and we look forward to showing it off at Media Mixology.”
Invited media will enjoy the exclusive “VJMedia Mixology II” Bloggers Lounge sponsored by Chevy Urban Style where they will have a private preview of the new 2014 Chevy Impala. The lounge will be hosted by Liana Lozada, a renowned Miami blogger and freelance writer for Oceandrive.com and Huffington Post, and national tech blogger Christen Rochon of the popular blog “Divas and Dorks”. The bloggers lounge will feature all social media platforms including Instagram, Pinterest, Facebook, Twitter, and YouTube.
‘# VJMedia Mixology’ Event Highlights
This year, VJM celebrates with some of the most influential lifestyle brands for one night allowing them to “come alive” through a showcase of products to Miami trendsetters. Some of the highlights of “#VJMedia Mixology II” include:
— D’usse Cognac, the highly acclaimed new cognac launched by music mogul Jay-Z; the brand will feature three signature summer cocktails mixed by a D’usse mixologist for guests to indulge. Twist on the traditional for Cognac.
— A live fashion preview to “SwimWeek Miami” featuring swim and resort designs by Lila Nikole (lilanikole.com) (As seen in Sports Illustrated and the Miami Dolphins calendar).
— Lavish desserts by Miami’s very own Tiny Bites Sweets. Music provided by DJ Fly Guy of VH1’s “Master of the Mix” and DJ House Arrest, South Florida’s #1 Caribbean DJ.
Over 200 special guests will have the opportunity to win amazing prizes from premiere brand partners such as: Palace Resorts, Coca-Cola, JetBlue, and American Airlines Arena as well as a custom swimsuit made by designer Lila Nikole.
About Vanessa James Media (VJM)
For nearly 12 years, VJ (as she’s widely known) wore several hats as the Music and Marketing director, program director, and on-air personality for various stations in Florida including WMIB-FM 103.5 (formerly) The Beat Miami and at WBWT-FM. These various roles propelled her dynamic career as a voice over talent, international host, and brand ambassador for a variety of products and promotional events. James is currently in production on her upcoming series, “Carnival to the World, which is set for airing on a Travel network early 2014 in which she will be the executive producer and host.
Vanessa James Media is a comprehensive and interactive company which leverages VJ’s versatile talents in social media, music, fashion, television, digital media, product and brand endorsements, event promotion, and voice-overs as a complement to her successes in radio and television. For more information, visit http://www.vanessajamesmedia.com.