CHURROMANIA® Enjoyed a Landmark Year in 2013
CHURROMANIA®, one of the top Hispanic franchises in the world, experienced remarkable growth as they doubled in size this past year within the U.S. With record sales and a newly established network of well-known partners—it appears that the best is yet to come
MIAMI, Florida – February 3, 2014 – (HISPANICIZE WIRE) – Over the course of the past year, CHURROMANIA® has achieved a lot of success. The family-owned company, led by Co-Founder and CEO Ariel Acosta-Rubio, gained significant ground in an effort to grow a stronger U.S. presence. Alongside some high-profile partners, the company introduced their brand on a larger scale to new markets. With an increase in franchises sold and the opening of several new U.S. locations, it is clear that CHURROMANIA®’s future is looking pretty sweet.
“We will continue striving for excellence in bringing our quality products to people around the country”
CHURROMANIA®’s increase in both market share and profits in 2013 was due in no small part to strategic alliances with the likes of Wal-Mart, Pepsi, ICEE, and Sysco. According to Acosta-Rubio, “Last year was pivotal for us because we were able to grow the business through important partnerships that really broadened our reach.” Partnering with companies that complement the CHURROMANIA® brand has paid off. The company has achieved a higher level of exposure to new customers and investors as a result. By driving brand awareness and expanding to new territories, Acosta-Rubio means to further demonstrate that churros have universal appeal. Evidenced by the backing of conglomerates like Wal-Mart, the world’s largest retail chain, it appears that churros are here to stay. In 2013, CHURROMANIA® opened six Florida locations in partnership with Wal-Mart Supercenters (Pembroke Pines, Coral Springs, Plant City, St. Cloud and most recently Kissimmee and Tampa). Additionally, CHURROMANIA®’s other partners—such as Pepsi, ICEE, and Sysco—have served to streamline the company’s supply process with their nationwide distribution footprint.
Overall, CHURROMANIA® sold 18 new franchises and opened 11 new stores in 2013. Although, “getting this far is only the beginning,” said Acosta-Rubio, adding, “We will continue striving for excellence in bringing our quality products to people around the country.” In line with their strategy of exploring other viable U.S. markets, CHURROMANIA® opened its first location in Texas last year. The Houston location at the Willowbrook Mall is the first in a series of CHURROMANIA® stores that are slated to open in Texas. The company plans on having four stores across Houston and Dallas by mid-2014. In Houston, plans are underway for new stores at the Deerbrook Mall (coming February 2014) and Katy Mills Mall (coming April 2014)—with the company’s first Dallas store to open at the Stonebriar Mall (coming February 2014).
Among other accomplishments in 2013, CHURROMANIA® was named in the Top 40 of the best food franchises in the United States by the 2013 Franchise Business Review. The independent market research firm assigned the company a high score for franchisee satisfaction based on a survey asking franchisees questions related to training and support, system communication, franchisor/franchisee relations, financial opportunity, business lifestyle, and overall satisfaction with their business. This is a significant milestone since, “Franchisee satisfaction data can provide a wealth of information to prospective franchisees, so it’s great that CHURROMANIA® has decided to make that information easily accessible and readily available to candidates,” said Franchise Business Review President, Michelle Rowan.
Founded in 1997, CHURROMANIA® is the most successful worldwide franchise specialized in churros. With 20 stores in the United States and more than 130 stores worldwide, CHURROMANIA® is best known for its cross-cultural comfort food and excellent service. As a highly regarded international franchise network provider, CHURROMANIA® provides 360 degree franchisee support to ensure optimal training, P&L optimization, management assistance and efficient brand marketing.
CHURROMANIA® Corporate Headquarters: 848 Brickell Ave., Ste. 750, Miami, FL 33131 Phone: 786.401.6026, Email: [email protected]